Stories by Mari Escamilla

•	Developing Multicultural Social Media Communities (International) Fri., Jun. 10, 2016 As the U.S. population continues to grow in both numbers and diversity, the need for brands to understand those communities and build inclusive, multicultural social spaces has become more prominent.

•	For Hispanic Marketing, Acculturation Trumps All (Multicultural PR) Fri., Jun. 26, 2015 Increased buying power and consumer loyalty are a few reasons to target U.S. Hispanics, but understanding cultural nuances is essential for success. (1 reader comment)