Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
|Category: Multicultural PR||Return to Latest News|
America is growing more diverse every day, and companies must embrace the evolution of the American consumer and communicate with audiences in ways that demonstrates a sincere understanding of its many different cultures.
Prominent blacks are the focus of the first-ever Black PR History Month Feb. 10-March 8. National Black PR Society, Mike Paul and others have wondered why there are so few blacks in high PR posts.
While the President has made a campaign pledge to build a wall between the U.S. and Mexico, brands in the U.S. that serve bicultural consumers have been successful in recent years doing the opposite.
Millennials value the role diversity plays in the workplace, and place a higher priority on this factor when searching for prospective jobs, according to a report issued by Weber Shandwick and the Institute for PR.
With Hispanics over-indexing on digital channels and devices, marketers working in our increasingly digital world now must employ a broader depth and breadth of assets and media approaches to connect and communicate effectively with today’s Hispanic market.