Padilla has been selected to create and execute a marketing communications program to drive the expansion of high-caffeine coffee brand Death Wish Coffee into metro and western New York as well as New England and California. The brand, which brews what it calls the “World’s Strongest Coffee,” was founded in 2012 in Saratoga Springs, NY. Mike Brown, Death Wish Coffee founder and owner, was recently named EY’s 2017 Entrepreneur of the Year for Emerging Business in New York. “Padilla’s partnership with Death Wish Coffee will help build and grow the company’s national reach, connecting them to critical audiences looking to experience their seriously strong coffee,” said Padilla CEO Lynn Casey.
O’Brien Communications Group has been engaged by Finys, a provider of software and services to the property/casualty insurance industry, to provide strategic consultation and planning for the company’s brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities. OCG will revise and enhance the content of the Finys website, create a new system of collateral materials, create content for the Finys blog and share that content more broadly in social media and other channels. Mark O’Brien, founder and Principal of OCG, calls Finys “a largely undiscovered diamond in the rough. The genesis of the company and the product constitute a great story.”
J Public Relations has added four properties to its portfolio of hotel clients in the southeast U.S. New to the agency’s roster are: Perry Lane, a Luxury Collection Hotel in Savannah, GA, which is opening this spring; the Marriott Tampa; The Jung, a newly remodeled property in New Orleans; and the Bobby Hotel in Nashville’s Arts District.