German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.

The WPP unit's sports division, which is based in Lausanne (Switzerland), handles the PR and international strategy work.

Germany plans to stage the games in 17 cities, including Berlin, Frankfurt, Nuremberg, Stuttgart, Dusseldorf, Cologne and Munich.

Turkey is challenging Germany for the right to host Euro 2024. The winning bid will be announced in September.

The 2017-2018 championship match will be held in Kiev, Ukraine. Real Madrid is the defending champ.

A dozen European cities will host Euro 2020 with the semi-finals and final set for London's Wembley Stadium.