Kwittken has been selected as the public relations agency of record for Dia&Co, a digital-first retailer dedicated exclusively to serving women who wear sizes 14 and up. Kwittken will support the company’s corporate and brand communications programs, including tentpole events and partnerships. The agency will be responsible for driving positive brand exposure and media coverage through elevated brand positioning, executive visibility, strategic brand initiatives and product launches, as well as national and local event support. “Our partnership with Kwittken will help us to amplify the most crucial voices: those of our community members, who deserve nothing less than fully equal access to style,” said Dia&Co director of communications Carol Gottshall.
FWV Fetching, the pet and veterinary division of French/West/Vaughan, has been engaged to provide provide digital marketing and public relations services for Tomlyn® and Vetoquinol USA. Tomlyn, an animal health and wellness company, carries a line of animal health care products that range from immune and digestive support, to hairball remedies, vitamins, calming aids and sanitizers. Vetoquinol USA develops veterinarian-approved formulas for large animals that aid pain management, improve joint health, and provide immune support, behavioral and general care. “I am confident in FWV Fetching’s abilities to grow our relationships with the media and industry influencers, expand our digital presence, enhance product and brand awareness and strengthen our local and national partnerships,” said Tabitha Cromer, marketing manager at Tomlyn and Vetoquinol USA.
SourceCode Communications has added Yotpo, an eCommerce digital experience and marketing technology, to its client portfolio. Yotpo is fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital. The company has developed an artificial-intelligence-enabled platform for user-generated content marketing. SourceCode will focus on communicating the brand’s growth and corporate narrative as well as building creative campaigns intended to position Yotpo at the forefront of brand commerce. “SourceCode clearly researched and understood our market, developed some truly insightful thinking and came to the table as if they were already a partner,” said Yotpo senior director of marketing communications Cristina Dinozo.