Porter Novelli has picked up the John Theurer Cancer Center at Hackensack University Medical Center, which is the largest facility in the Garden State.
The well-regarded institution is the only New Jersey organization to rank among U.S. News & World Report’s rankings of the top 50 cancer centers. It was No. 35.
The Omnicom unit will handle strategic planning, branding, media relations and social media participation.
Bryan Soltes, VP-marketing and business development at the Center, credited PN’s invaluable storytelling expertise for notching the account.
PN displayed “a very sophisticated understanding of best practices for raising awareness of the John Theurer Cancer Center as a world-class destination for the management and treatment of cancer patients," said Soltes in a statement.
The Center runs 14 specialized units covering the broad spectrum of cancer care including diagnosis, treatment, management, research, screening, preventative care and patient survivorship.
Paul George is global director of PN’s health and wellness practice.