The National Law Enforcement & Firefighters Children’s Foundation has tapped 5W Public Relations to bolster awareness of the organization just ahead of its key Thanksgiving Day event.

nlefcfThe New York PR shop will support NLE&FCF’s annual Thanksgiving Day Parade breakfast at Bryant Park Grill that will attract 1,300 children and families of police and firefighters who were killed while on duty. They will enjoy front-row seating to watch the Macy’s parade.

The organization provides scholarships/grants   to families of fallen first-responders and financial aid to those facing tough economic times.

Alfred Kahn, president of NLE&FCF, said 5W was chosen because of its “exceptional track record of creating results for non-profit organizations.”

In September, NLE&FCF, hosted its first corporate hero award gala that honored Cisco CEO John Chambers.

Former New York City major Rudy Giuliani was granted the initial public service award for his response to the World Trade Center attack.

NLE&FCF was created in the aftermath of 9/11.