edbiblesJoe Hodas, who did a five-year stint as senior director of corporate communications/IR at Frontier Airlines, has taken the chief marketing officer slot at Dixie Elixirs and Edibles in Denver.

DE&E manufacturers a line of “triple lab tested” cannabis products including sparkling beverages, truffles, balms and soaps that are legally available to people in Colorado effective this year.

The company boasts of the first “infused products retail marijuana license.

Hodas served at Frontier through May 2008. He joined DE&E on Jan. 14.

Most recently, he was executive VP/channels at Vladimir Jones, which is the oldest independent integrated communications shop in the Rocky Mountain State.