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Brandon picks up Southern Point Co., an outdoor and lifestyle apparel provider. The agency will be responsible for developing and executing strategic marketing campaigns across multiple channels, including digital, social media and traditional advertising. The agency will also provide creative services, website management, search engine optimization, analytics and Amazon Store management. Southern Point Co. offers such products as polos, button-down shirts, shorts, swimwear and accessories. The partnership with Brandon comes as the company takes on new ownership, expands its product line and increases its presence in key markets. Southern Point president Scott Danford said that Brandon CEO Scott Brandon and his team “have been great to work with and have already done some great work.”
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Three Cheers, a 360PR+ agency, signs DRINKS, an online alcohol technology company whose proprietary software, services and regulatory compliance expertise help businesses sell their products online. The agency will work to bring DRINKS' story to broader audiences and share news of its expanding services, focusing on Electriq, DRINKS' Shopify-expert digital agency, and the company’s patented PAIR platform, which generates AI-driven insights to tailor product offerings and develop brands. "Three Cheers brings nearly a decade of alcohol e-commerce to its cutting-edge work with DRINKS," said DRINKS co-founder and CEO Zac Brandenberg.
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Stretch PR promotes Chicago-based EWP Architects to raise its profile in the Nashville market. The agency will also work with EWP to reach potential clients and prospective employees via ongoing social media management. EWP Architects works with building managers, developers, owners, real estate and leasing firms and tenants to redevelop office space. “Office space is changing, and we are on the forefront of that change,” said EWP managing principal Brett Polich. “It is time for the firm to elevate its presence in Nashville and digitally. Stretch PR is the right partner to help move our business forward.”
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
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