 |
Edelman Smithfield represents Krispy Kreme as it explores strategic alternatives for its 250-member Insomnia Cookies chain.
Krispy acquired Insomnia, which is expected to generate $230M in fiscal 2023 revenues, in 2018.
Headquartered in Philadelphia, Insomnia offers cookies, ice create and sweet treats in-store, for local delivery and nationwide shipping. About 45 percent of its revenues is generated digitally.
Krispy CEO Mike Tattersfield said the divestiture of Insomnia will enable his company to focus on doughnuts.
He oversees operations in 37 countries and looks to move into three-to-five new nations each year, and develop new channels such as quick service restaurants.
Edelman Smithfield’s Ashley Firlan and Ashna Vasa handle Krispy, which is based in Charlotte.
FGS Global represents private equity firm Thoma Bravo as it makes a $4.6B bid for Darktrace, a UK-based cybersecurity artificial intelligence firm.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Have a comment? Send it to 
No comments have been submitted for this story yet.