On the Move: SKDK Promotes Reichin to Managing Director

Stephanie Reichin

SKDK promotes Stephanie Reichin to managing director. Reichin has been with the firm since 2015, most recently serving as EVP and chief of staff. She has led campaigns for a broad range of nonprofit and philanthropic clients, including America250, the 10th anniversary of Hurricane Katrina, the Rockefeller Foundation, and Jazz at Lincoln Center. The agency has also promoted Daniel Barash to EVP. Previously an SVP, Barash has been a senior political strategist for political candidates including Rep. Shontel Brown, Maryland Gov. Wes Moore, Kansas Gov. Laura Kelly, and Cincinnati Mayor Aftab Pureval. Cameron French, a former senior spokesperson for the Biden-Harris Transition, and Mariel Sáez, who was director of broadcast media for President Biden before coming to SKDK, have also been to EVP. “All of these individuals performed at an extremely high-level last year and are exceptional teammates,”said SKDK CEO Doug Thornell.

Sophie Thurber, Martín Diego Garcia

The Campaign Workshop, an advocacy and political consulting firm specializing in strategy, digital advertising, direct mail and training, promotes Sophie Thurber and Martín Diego Garcia to partners. Thurber joined the firm as its first employee in 2009 and has most recently served as SVP, working with such clients as American Cancer Society Cancer Action Network and California Federation of Teachers. Garcia has been VP of training and strategic planning at The Campaign Workshop since 2018. As partners, they will lead client teams and build programs for the 2024 election cycle and beyond. “Sophie and Martín are proven leaders who have built lasting relationships with our clients and have helped grow our staff. Their promotion to partners marks an important milestone in our growth,” said The Campaign Workshop president Joe Fuld.

Kay Bradley

The Chicago Red Stars, part of the Women's Professional Soccer league, names Kay Bradley as CMO. Bradley most recently served as VP, marketing at the U.S. Soccer Federation. She was previously VP, brand planning director at Cramer Krasselt. As CMO of the Red Stars, Bradley will lead all marketing initiatives for the club to increase the awareness of the Red Stars and grow the club’s brand. “During my time at U.S. Soccer, I had the pleasure of working with Kay and saw some of the incredible initiatives she implemented, along with her department,” said Chicago Red Stars president Karen Leetzow.

Ryan Joe

Adweek appoints Ryan Joe as editor in chief. Joe was most recently senior advertising editor at Business Insider. He previously served as managing editor at AdExchanger and senior editor at Direct Marketing News. He will report to chief content officer Zoë Ruderman. "Ryan will help lead the way in our continuing efforts to elevate the ADWEEK newsroom to deliver even more incisive, data-driven insights and intelligence to our audience across multiple platforms,” said Ruderman.