On the Move: Citigroup Adds Blackrock's Craddock

Alex Craddock

Citigroup is bringing on Blackrock global CMO Alex Craddock as chief marketing and content officer, a newly created role, effective next month. Before coming on board at Blackrock, Craddock was global CMO, personal systems at HP; head of global brand and product marketing at Visa; and group head of brand and marketing at Xerox. Citi last had a CMO in 2021, when Carla Zakhem-Hassan exited to take the same role at JPMorgan Chase. In a memo announcing the hire, Citi chief client officer David Livingstone wrote that Craddock’s new role was created “to oversee Citi’s enterprise and business marketing and set the strategy for producing original content and thought leadership.”

David Lieberson

FINN Partners promotes David Lieberson, a key member of its purpose and social impact practice, from partner to senior partner, corporate purpose. Before joining FINN in 2013, Lieberson was a publicist at Allied Global Marketing in Washington, DC, and managed publicity and marketing efforts across the Eastern region for entertainment and retail clients including Universal Pictures, Summit Entertainment, Modell's and Walt Disney Home Video. The promotion acknowledges Lieberson’s client leadership, knowledge of how the strategy around purpose has evolved into an indispensable part of C-suite decision-making, and his role in the continued growth of the practice. “Social impact is a measured and strategic approach that requires understanding business goals and customer needs. Dave has his finger on the pulse of these essential pillars,” said FINN purpose and social impact lead Amy Terpeluk.

Christina Citrola

Borghese, an Italian beauty brand, names Christina Citrola VP of sales, marketing, and e-Commerce. Citrola was most recently VP of brand marketing at Stila Cosmetics, leading the relaunch of the company’s social media, as well as its go-to-market strategy and consumer engagement. She has also held senior marketing posts at La Mer | the Estée Lauder Companies and Fresh | LVMH Beauty. “Her extensive experience in the prestige beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her an invaluable asset to our team," said Borghese Group chief operating officer Dawn Hilarczyk.