tubemogulThe BlueShirt Group is providing IR counsel to TubeMogul, the video buying platform for advertisers that is eying a public stock offering worth up to $75M.

The seven-year-old Emeryville, Calif.-based software company lets users manage and execute their video ad buys, an alternative to the traditional media buying RFP process.

David Burch is senior director of global communications at TubeMogul and a six-year veteran of the company.

Revenue for 2013 was $57.2M on a net loss of $7.4M.

James Samford, managing director of Blueshirt, heads the TubeMogul IR work.

TubeMogul said it wants to use proceeds from the IPO to, among other goals, increase capitalization and financial flexibility and boost visibility in the marketplace.