Industry Can PR show up fast enough to beat ad agencies? (T. Foremski)

Measurement Picking the right measurement tools for your PR program (M. Bhandarkar)

SEO Google beats a war path for guest posts; PR needs to listen(F. Strong)

Vid Generic brand video spoofs generic brand videos (Pile)

Awards 4 things to consider before entering PR industry awards(A. Marcus)

Media NBCU pulls plug on Daily Candy (Recode)

PR 101 What a young mom can teach you about messaging (J. Cameron)

Platforms Mobile comes of age (S. Corsi)

Reality Check Your dream job doesn't exist (NYCPRG)

Sports Has Manhattan's basketball coach fouled out? (C. Gillick)

Media PR News insult draws ire from college PR pros (Kansas.com)