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Category: PR LinksReturn to Latest News
Tue., Sep. 1, 2015
PR Links: You're Probably Lying in PR; Philly Turns to Positive Papal PR; China's Parade Aims to Distract from Flailing Economy...
By Greg Hazley
 
Comment You're probably lying, especially if you're in PR (E. Zitron)

PR 
How Philly turned to positive papal PR (Philly Inquirer) 

Image 
The other logo ideas Google scrapped before its new one(Business Insider) 

Tech 
10 Apple slip ups that bruised its reputation(InformationWeek) 

Politics 
Chris Christie looks for a Late-Night lift (WSJ) 

Tactics
 How to turn an interview into coverage a year later (L. Halloran)

Finance 
Toshiba's crisis of reputation as it can't get its numbers right (J. Horton) 

Int'l 
As economy falters, military parade offers chance to burnish China's image (NYT)

Measurement 
4 measurement trends PR pros should watch (A. Feeney)

Astroturf 
Berman misleads on restaurant opposition to higher wages (PR Watch) 

Stunts 
3 things to think about before you pull that PR stunt (R. Lorenzen)
Category: PR Links
Mon., Aug. 31, 2015
PR Links: Sorrell Bullish on China; 6 Steps for Going Viral; Subway Gets New Agency for Post-Jared Era...
By Greg Hazley
 

Outlook WPP's Sorrell bullish about China (Guardian)

Social 6 steps for going viral (A. Lopez)

Crisis Subway chooses new ad agency for post-Jared era (Adweek)

CSR Social good meets biz strategy: Putting your signature on CSR (J. Abensour)

Security Got a leak? Check your list (C. McCabe)

PR 101 Consumer pitching tips straight from BuzzFeed (T. Thompson)

Data Leveraging 4 key types of PR data (L. Soza)

Category: PR Links
Wed., Aug. 26, 2015
PR Links: BK Pitches Truce to McDonald's for a Day; Ex-Amazon Edit Director Says She Was Pushed Out; PR Nightmare in Napa...
By Greg Hazley
 

CSR How the social mission of Ben & Jerry's survived being gobbled up (NYT)

Q&A ESPN senior VP, corp comms., Chris LaPlaca (SBD)

Amazon Character is what you do, not what you say (R. Bolton)

Corporate Research: For a corporate apology to work, the CEO should look sad (HBR)

Int'l Communicating the global migrant crisis (E. Dunham)

Image Supermarket chain must pay Michael Jordan $8.9M (ESPN)

Reviews 3 things everyone should know about online reviews (J. Dougherty)

Measurement Measurement is your best ally (A. Dib)

Public Diplomacy James Glassman on the PR strategy vs. ISIS (J. Brown)

Category: PR Links
Tue., Aug. 25, 2015
PR Links: Measuring engagement; Amazon's culture; Facebook, more than Google, feeds news traffic...
By Greg Hazley
 
Measurement Determining marketing success means measuring engagement (Saxum) 

Corporate Amazon Culture: The truth lies somewhere in the middle (G. Dietrich) 

Metrics News sites see more traffic from Facebook than from Google (C. Thilk) 

Data CEOs of Chipotle, CVS, Discovery, Walmart make the most compared to employees (Consumerist) 

Authenticity Nutty write-in candidates, Trump and other thoughts on authenticity (M. Shaw) 

Careers 3 challenges every entry level PR pro faces (J. Middleton)

Careers Not your textbook PR internship (S. Leszczuk) 

Sports Blatter says FIFA not corrupt (ABC) 

Tech Apple's reputation can probably rise above the Dr. Dre fray(Wash Post)
Category: PR Links
Mon., Aug. 24, 2015
PR Links: Ben & Jerry's CSR Survival; ESPN PR Chief Q&A; Apologizing CEOs Need to Look Sad
By Greg Hazley
 

CSR How the social mission of Ben & Jerry's survived being gobbled up (NYT)

Q&A ESPN senior VP, corp comms., Chris LaPlaca (SBD)

Amazon Character is what you do, not what you say (R. Bolton)

Corporate Research: For a corporate apology to work, the CEO should look sad (HBR)

Int'l Communicating the global migrant crisis (E. Dunham)

Image Supermarket chain must pay Michael Jordan $8.9M (ESPN)

Reviews 3 things everyone should know about online reviews (J. Dougherty)

Measurement Measurement is your best ally (A. Dib)

Public Diplomacy James Glassman on the PR strategy vs. ISIS (J. Brown)

Category: PR Links
Thu., Aug. 20, 2015
PR Links of the Day - 8-20-2015
By Greg Hazley
 
Crisis New data dump from Ashley Madison includes CEO email(are technica) 

Crisis 
Family Research Council chief admits being unfaithful, porn addiction (Fox News) 

Tech 
Twitter shares fall below IPO price (USA Today) 

Social 
Starting new social channels just as hard as sunsetting existing ones (C. Thilk) 

Entertainment 
Beyonce's Vogue cover shows just how her image control works (Guardian) 

ProfDev 
Not another webinar! (J. Newman) 

ProfDev
 Online courses: The theory behind making them work(G. Dietrich) 

PR 101 
Fighting back against passive PR pitches (R. Illif) 

Media 
ESPN fights Notre Dame privacy shield (ATL) 

Media 
Netflix, tech, media stocks plunge Thursday (BI)
Category: PR Links
Wed., Aug. 19, 2015
PR Links: Subway, Jared Scandal; Redskins' media report; Wikipedia and breaking news; Michael Jordan's image; Apple's defense of Apple Music...
By Greg Hazley
 

Crisis Subway-Jared Scandal: PR disasters and how companies can recover (IBT)

Measurement Redskins' media coverage report fails to use PR standards (J. O'Neil)

Higher Ed Why are FAMU trustees in a rush to hire a PR firm?(PolitiJax)

Wikipedia How Wikipedia responds to breaking news (Wikimedia)

Legal Michael Jordan tells jury he values his image 'preciously'(AP)

Tech Apple comes out swinging in defense of Apple Music(Fortune)

Tech Leaked docs suggest Ashley Madison made millions promising to delete accounts (BuzzFeed)

Narrative Hillary, a cigar and the power of storytelling (R. Stevens)

Food/Bev Trends from the Texsom wine conference (K. Myers)

Category: PR Links
Tue., Aug. 18, 2015
PR Links: Twitter relevance; Women in PR; Amazon's PR problem; Sex doesn't sell after all....
By Greg Hazley
 
Social Is Twitter a place to engage anymore? (J. Monson) 

Careers
 6 ways women can thrive in PR (K. Huffman) 

Fallout 
The key to avoiding Amazon's PR problem (Fortune) 

Maxims 
Sex doesn't sell after all, study says (Bloomberg) 

Marketing 
B2B solved the biggest content marketing challenge yesterday (F. Strong) 

PR Internship 
Jimmy Choo, Los Angeles (Fashionista) 

Careers 
Is your practice group the best fit for you? (M. Nemeh) 

Politics
 Walker campaign screens reporters' questions (Politico) 

Campaigns 
Union targets Au Bon Pain's 'healthy' reputation(BBJ) 

Tools 
Facebook opens another front in the blog wars with notes revamp (C. Thilk) 

Social 
3 reasons why a Twitter rant is never helpful to your business (M. Quinn)
Category: PR Links
Mon., Aug. 17, 2015
PR Links: Amazon's Pushback on NY Times Report; AT&T faces risks in NSA report; Wikipedia volunteers no match for PR firms; Communications in a new Cuba...
By Greg Hazley
 
Corporate Hacking through Amazon's jungle of coverage (J. Jarvis) 

Also Bezos defends Amazon after attack on management style(Financial Times) 

Crisis AT&T risks reputation hit after NSA data spying report(Bloomberg) 

Tech Wikipedia's volunteers are no match for PR agencies(Engadget) 

Cuba Communications in a new Cuba: Rum, cigars and CSR (B. Birdwell) 

Listicle Top PR hits and misses of the summer (C. Georgas) 

SEO What's all the fuss about semantic search? (L. Hoffman) 

Sports Banning social media in college football (R. Morton) 

Battlefield Young Muslim entrepreneurs try countering ISIS propaganda (NBC News)

Nuptials PR pro Jeffrey Schneider, architect Jeffrey Povero (NY Times)
Category: PR Links
Thu., Aug. 13, 2015
PR Links: Kardashian and the FDA; Lessons from a tech PR intern; Real-time marketing 101; Google's Alphabet is textbook reorg; Vulgarity and political corectness
By Greg Hazley
 

Healthcare Kardashian caught the FDA's eye, but did anyone else care? (B. Reid)

Careers 4 things I discovered as a tech PR intern (S. Hodgson)

Marketing The key to successful real time marketing (J. Feal)

Management Google's Alphabet move is reorganizing 101 (HBR)

Ethics Vulgarity and political correctnesss (E. Tchividjian)

Food/Bev Sugar, dopamine, and infographics: The importance of responsible content (R. McRoberts)

Corporate When this CEO did her own PR, here's what happened(C. Conner)

Category: PR Links
Wed., Aug. 12, 2015
PR Links of the Day - 8-12-2015
By Greg Hazley
 
Corporate What drives corporate reputation among the general public? (MSL)

Social 
Tinder's Twitter meltdown appears to be a planned PR stunt (Adweek) 

Social 
For PR firms, focus shifts from newspapers to social media(Phil. Inquirer) 

Social 
Tinder's reaction to a Vanity Fair story kind of makes sense (C. Thilk) 

Social 
Farewell, DKNY PR Girl: Fashion brand breaks with sassy mascot (Mashable) 

Media 
How Rogers Ailes picked Trump over his own anchor Megyn Kelly (NY Mag) 

Campaigns 
How Hollywood and Harvard forged the 'designated driver' campaign (D. Lewis) 

Management 
How to give feedback to someone who gets crazy defensive (HBR)
Category: PR Links
Tue., Aug. 11, 2015
PR Links of the Day - 8-11-2015
By Greg Hazley
 
Wikipedia The covert world of people trying to edit Wikipedia — for pay (The Atlantic) 

Food 
GM-crop opponents expand probe into ties b/t scientists and industry (Nature) 

Marketing 
How to ensure your company's cultural efforts won't crash and burn with Millennials (A. Petro) 

Ethics
 The lion and the dictator (E. Tchividjian) 

Negotiation 
The power of negotiation: Knowing when to fight (J. Newman)

Healthcare 
Overcoming patient advocacy fatigue (C. Sobczyk) 

PA 
Are Uber and Facebook turning users into lobbyists? (M. Stempeck) 

Healthcare 
FDA issues warning letter on social media posting (M. Senak)
Category: PR Links
Mon., Aug. 10, 2015
PR Links of the Day - 8-10-2015
By Greg Hazley
 

Health Coca-Cola funds scientists who shift obesity blame away from diets (NY Times) 

Lessons Sifting through journalists' gripes and grumbles for PR lessons (L. Hoffman) 

Media Can the NFL save Twitter with this new deal? (24/7 Wall St.) 

Native Ads How to evaluate native content programs (J. Bell) 

Content The three biggest mistakes you're making in your content strategy (O. Akhtar) 

Legal Gibson Dunn blends legal, PR tactics in Uber case (The Recorder) 

Careers 6 ways to dial up social media to advance your career(K. Hannon) 

Fashion Models are raising their voices, and their profiles, online(NY Times) 

Int'l Israel, public diplomacy and the Iran agreement (P. Seib) 

Retail Humane Society ups PR ante in battle with Costco (CBS News) 

Tourism Ministry denies rift between Grayling and Kenya Tourism Board (All Africa) 

Travel Reinventing resort/hotel PR for the 21st century (B. Harrison)

Category: PR Links
Fri., Aug. 7, 2015
PR Links of the Day - 8-7-2015
By Greg Hazley
 
Careers 20/20 vision after 20 years in PR (S. Earl) 

Careers 
Working in PR: Five things I wish I learned sooner (N. Halliwell) 

Vote 
The worst business jargon of all time (Fast Company) 

Tools 
Using Facebook live to activate influencers (S. Hershman) 

Social 
Why Cecil the Lion matters to your job (K. Donner) 

Content 
5 social paid media updates to know (J. Lieberthal) 

Video 
How to properly market yourself on YouTube (A. Broverman)

Politics 
GOP is big winner in first two debates (D. Payne)

Category: PR Links
Thu., Aug. 6, 2015
PR Links of the Day - 8-06-2015
By Greg Hazley
 
Tech TechCrunch Apple reporter hired by Apple for PR (9to5mac)

Misc 
Brand extensions, shortcuts by journalists and rejection as a PR strategy (L. Hoffman) 

List 
16 things only people who work in PR will understand(Metro) 

Crisis 
SeaWorld blames weather, reputation attacks for attendance dip (LA Times) 

Culture 
Understanding transgender communications (K. Allen) 

Clients
 I introduced Donald Trump to the world (A. Stevens) 

EconDev 
Economic dev orgs create compelling content through blogging (K. Fox) 

Comment 
SEC rule to invoke 'Pay Spin' (J. Horton) 

Disclosure 
Senate report rips airlines for failure to disclose fees(Consumerist) 

Analysis 
Five things the PR industry does that undermines its value (M. Brewster)

Politics 
Hillary Clinton vs the media (Wash PosT) 

Tools 
Why you should take Instagram seriously (R. Pritchard) 

RFP 
Tourism marketing for Cayman Islands in Latin America(RFP) 

RFP 
Tourism for Botetourt County, VA (link)
Category: PR Links
Tue., Aug. 4, 2015
PR Links of the Day - 8-04-2015
By Greg Hazley
 
Attribution Reasonable question: Quoting a person or a PR firm?(NY Times) 

PR 101 Setting conditions for a product launch (F. Strong) 

Rules Top 10 guidelines for social media participation (T. Defren)

Marketing Generational genius or Millennial madness? (M. Shaw)

Content Old time classics of brand journalism (S. Epler) 

Careers How to survive and thrive as a fashion publicist (K. Janishelfski) 

Healthcare Twitter followers and pharma - the new numbers (M. Senak) 

RFP Brand and marketing consultant, Clearwater, FL (link) 

RFP Hawaii Tourism seeks DMOs for Korea, China, Europe (link)
Category: PR Links
Fri., Jul. 31, 2015
PR Links: How P&G Slashed 40% of its Agencies; NY Times Refuses to Publish Clinton Criticism
By John ODwyer
 
Marketing: How P&G Slashed 40% of its Agencies (The Drum)
Hillary: NY Times Refuses to Publish Clinton Criticism (Politico)

Category: PR Links
Thu., Jul. 30, 2015
PR Links: Koch Bros Take Cue from Obama, Weisenburger Invests Millions in MDC, Mets Player Victim of Social Media Gone Wrong
By John ODwyer
 
Pres Election: Billionaire Koch brothers’ network takes cue from Obama’s playbook (Wash. Post)
Finance: Why Ex-Omnicom CFO Randy Weisenburger Invested Millions in MDC Shares (Ad Age)
Sports: A Trade Deal Falls Apart and a Mets Player Is Left Shaken (NY Times)
Category: PR Links
Wed., Jul. 29, 2015
PR Links: Tom Brady & Deflategate, Lion Killer Walter Palmer, Cuban on Trump...
By John ODwyer
 
Deflategate Patriots, Robert Kraft go to familiar public relations playbook to defend Tom Brady (USA Today)
Lion Killer Dentist Walter Palmer Hires PR Firm After Public Outrage Over Slaying Of Beloved Lion (Radar online)
Lion Killer Jimmy Kimmel's take on Walter Palmer (Jimmy Kimmel Live)
Media What does the Financial Times sale mean for News Corp? (Intelligent Investor)
Trump Mark Cuban says Donald Trump 'best thing to happen to politics' (CNN)
N-Word Hulk Hogan Blames Gawker for N-Word Leak, Calls for Investigation (Hollywood Reporter)
Journalism Violence and censorship are weakening Latin America democracies (CPJ)
Category: PR Links
Mon., Jul. 27, 2015
PR Links of the Day - 7-27-2015
By John ODwyer
 
Trump Hope Hicks flies quietly in the eye of the Trump storm (Wash. Post)
Cosby Bill Cosby team's PR move may be too late in court of public opinion (LA Times)
Uber Uber Won the War and Medallion Owners Have Themselves to Blame (NY Observer)
Category: PR Links
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