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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Travel & Tourism PR: Jul. '16
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Category: PR LinksReturn to Latest News
Wed., Jul. 27, 2016
Lessons from 10 Years of PR at Apple; Olympics PR Tips; When Athletes Become Leaders
By Editorial Staff
 

Tech What I learned from 10 years of doing PR for Apple (C. Craig) 

Media Training Incorrect grammar isn't an option (J. Newman) 

Olympics Going for Gold: 5 tips for media relations in Brazil (N. Bering) 

Sports When athletes become leaders, not celebrities (C. Winters) 

Viral Wait, the Ice Bucket Challenge worked? (CNN) 

Tools ReadItForMe is Cliff's Notes for business (G. Dietrich) 

Tech Twitter's endeless plateau (C. Penn) 

Category: PR Links
Tue., Jul. 26, 2016
Purdue Pharma Confronts Oxycontin Allegations; What's Right and Wrong with Media
By Editorial Staff
 

Crisis Purdue Pharma confronts Oxycontin allegations (WSJ) 

Journalist Jonah Weiner on what's wrong (and wight) with the media (NY Mag) 

Politics Colorado governor hired PR firm to push VP bid (Denver Post) 

Politics From 'yes we can' to 'do we have to?' (R. Buckly) 

Q&A PR firm owner David Landis (M. Materise) 

Int'l Nigeria's central bank in foreign PR scandal (PT) 

Events Grand Central's Vanderbilt Hall: The Key to successful DMO events (L. Cyrille) 

Category: PR Links
Mon., Jul. 25, 2016
How Sponsored Content is Becoming King; Yahoo, Verizon and AOL; Michael Jordan's Apolitical Image
By Editorial Staff
 

Content How sponsored content is becoming king in a Facebook world (NY Times) 

Tech Marissa Mayer, Tim Armstrong and the Nerd Prom (Newsweek) 

Sports Why Michael Jordan's apolitical image helps today (SN) 

Tactics Getting ink today: Top online business news outlets (N. Marshall) 

Corporate Why isn't Jamie Dimon telling clients to raise wages too? (HBR) 

Digital Lessons from the ANA Digital & Social Media Conference (J. Bell) 

Category: PR Links
Fri., Jul. 22, 2016
The Pokemon Go Phenomenon; Account Management No-Nos; Trump and the Dark Art of Bad Publicity
By Editorial Staff
 

pokemonViral How 'Pokemon Go' went from prank to phenomenon (AP)

Tech The reality of our non-reality: Pokemon Go (C. Montes) 

Careers 12 things to expect in the first 12 months of PR (K. Hyman) 

Tactics 10 things PR account managers do that they really shouldn't (H. Baker) 

Politics Trump and the dark art of band publicity (Politico Mag) 

Tech A checkpoint conversation on AI and machine learning in PR (N. Hobson) 

Int'l Saudi PR machine uses 28 pages to blame Iran for 9/11 (Intercept) 

Politics The family trump: Can they remake Donald's image? (Wash Post) 

Category: PR Links
Thu., Jul. 21, 2016
Tesla's Autopilot Crash Response; Why I Quit Freelancing and Took the Job; When Transparency Backfires
By Editorial Staff
 

TeslaCrisis A look into Tesla's autopilot crash response (D. Rene) 

Media The silencing of Fox News' powerful publicist Irena Briganti (NY Mag) 

Careers 5 reasons I quit freelancing and took the job offer (S. Wottreng) 

UK Prime minister hopeful's major gaffe: Speaking from the heart ... unfiltered (M. PisDudot) 

Crisis When transparency backfires, and how to prevent it (D. De Cremer) 

Digital The cost of influencer marketing; how not to get an FTC fine (WCG) 

Food/Bev Imagery, words & speech strategies around food & nutrition (P. Beucler) 

Firms 5 ways to measure agency operations (S. Burke) 

B2B Top B2B challenges and how to solve them (A. Munroe) 

Category: PR Links
Wed., Jul. 20, 2016
Remaking NFL Commish's Image?; How to Reinvent External Affairs
By Editorial Staff
 

goodellProfile Remaking NFL Commissioner's image: Mission impossible? (SI) 

Report How to reinvent the external-affairs function (McKinsey) 

Crisis Trump Org staffer takes blame for Melania's speech (Slate) 

UK Confessions from the investor relations director (Evening Std) 

Tactics 10 PR tactics reporters hate most (Digiday) 

Int'l Disengagement, terrorism and PR (E. Minty)

Category: PR Links
Fri., Jul. 15, 2016
Herbalife Settles for $200M; Negative Effect of HR as PR; Hyperloop Founder Paid Girlfriend's PR Firm $400K
By Editorial Staff
 

Image Herbalife to pay $200M over claims of misrepresentation (WSJ)

Corporate Negative effect of HR as PR (Chicago Trib) 

Q&A Pitching Toronto Star travel editor Jennifer Bain (DCI) 

Corporate Hyperloop One co-founder paid girlfriend $400K for PR work (CNBC) 

Int'l Irish PR boss 'paralyzed" by fear after she was caught up in Nice attacks (Independent) 

Tech 5 PR crimes startups are guilty of committing (HuffPost) 

Politics Email probe hurts Hillary Clinton's image (USNWR) 

Category: PR Links
Thu., Jul. 14, 2016
How Did Pokemon Go Happen?; GQ: Mystifying Triumph of Trump's Right-Hand (PR) Woman
By Editorial Staff
 

Viral Pokemon Go - how did it happen? (N. Sutter)

Feature The mystifying triumph of Donald Trump's right-hand (PR) woman (GQ) 

Environment A communicator's guide to mitigating the risk of greenwashing (J. Gombita) 

Healthcare A look into the crystal ball - 2017 (W. Pierce) 

Marketing Audiences crave brand authenticity (A. Blackburn) 

Careers 5 tips for cutting costs during an unpaid internship (N. Biscardi) 

Politics As a gay Republican, I can't defend the GOP platform (Time) 

Category: PR Links
Wed., Jul. 13, 2016
Whatever Happened to the Olympics; Gretchen Carlson Speaks; Top States for Business
By Editorial Staff
 

Sports Whatever happened to the Olympics (K. Zakheim) 

Crisis Gretchen Carlson speaks publicly about harassment lawsuit (NY Times) 

EconDev CNBC releases 2016 top states for business (DCI) 

Tactics Finding PR opportunities when you don't have news (C. Faro) 

Tactics Pokemon Go for PR and communications (S. Bruce) 

Corporate How Jamie Dimon's wage hike could backfire (HBR) 

Media Dr. Phil sues Nat'l Enquirer for $250M (Lawnewsz) 

Tech The current state and future outlook of livestreaming (B. Solis) 

Politics Hillary Clinton's scandal mistake (New Yorker) 

Category: PR Links
Thu., Jul. 7, 2016
Taylor Swift's PR Set-Up?; Stop Saying 'My Team'; FBI Chief Hurts Bureau's Reputation
By Editorial Staff
 

Tactics 8 ways to increase Twitter engagement that are NOT based on science (L. Hoffman) 

Brexit Sitting with the discomfort to define the opportunity (A. Coady) 

Entertainment Ask a publicist: Is Taylor Swift and Tom Hiddleston's relationship a total PR set-up? (Jezebel) 

Legal Relativity Media settles PR exec's $600K lawsuit (NY Post) 

Jargon We need to stop saying 'my team' (A. Hanson) 

Crisis Cadbury's crisis case study: A lost classic (R. Levick)

PA FBI chief's testimony about Clinton torpedoes bureau's reputation (Fox News) 

Politics Clinton attacks Trump's business reputation (AP)

Category: PR Links
Wed., Jul. 6, 2016
Chipotle Video Nails It; Ex-DOJ Spokesman Hits Comey Press Conference
By Editorial Staff
 

Crisis Chipotle video is spot on (R. Levick) 

PA Ex-DOJ Spox: Comey broke rules with 'outrageous' press conference on Clinton emails (TPM) 

Firms Sumner Redstone's National Amusements fires PR firm after 1 month (The Wrap) 

Tactics Three myths about executive ghostwriting (B. Sarikaya) 

Books DCI's summer reading list (DCI) 

Tactics How much does it cost to advertise on Facebook? (N. Cullings) 

History PR History: Prospecting for archival gold (H. Yaxley) 

Int'l Beijing takes South China Sea PR campaign to Washington (FP) 

Category: PR Links
Tue., Jul. 5, 2016
Why Tourism Accounts Should Go to Out-of-State Firms; How Your Brand Can Join Snapchat's Takeover
By Editorial Staff
 

Tourism Why accounts should sometimes go to out-of-state agencies (Adweek) 

Tools How your brand can join Snapchat's takeover (O. Walker) 

Clients Personas that buy PR firm services (F. Strong) 

Q&A Carolyn Jung, food writer and editor (LCI) 

PA How to win the first 100 days (D. Scandling) 

Content PR struggling with the content avalanche (C. Penn) 

Category: PR Links
Thu., Jun. 30, 2016
Tell Me Straight, Toyota; Six Lessons from Brexit
By Editorial Staff
 

Crisis Tell me straight, Toyota (Bloomberg) 

Brexit Six things we learnt from the EU referendum (A. Davies) 

Media Q&A Carolyn Said, biz reporter, San Francisco Chron (LCI) 

Travel Five best practices for tourism websites (I. Richer) 

PA Lawsuit aims at State Department's 'shameful cover-up' of press briefing (CNSN) 

Tools Is Pinterest the most underutilized tool in social media? (A. Hanson) 

M&A Merger gone bad (J. Horton) 

Sports Energy firms use football to burnish image (Reuters) 

Category: PR Links
Wed., Jun. 29, 2016
Could Twitter Have Forecast Brexit? How Facebook Compiles Your News Feed
By Editorial Staff
 

Social Could Twitter have predicted Brexit (better than the polls)? (O. Mirshafiei)

Social How Facebook decides what you see in your news feed (BI) 

Crisis VW's deal could aid innovation, reputation is another question (Sac Bee) 

Politics Cleveland relaxes rules on protests near Republican Convention (NY Times) 

Branding How well do you know companies' former names? (Consumerist) 

Lobbying Uber proves profitable for at least one group: lobbyists (Boston Globe) 

Category: PR Links
Tue., Jun. 28, 2016
Nestle Taps CEO with Healthcare Background; Millennial Work Satisfaction in a Digital Agency
By Editorial Staff
 

Corporate Nestle taps CEO with healthcare background (ABC News) 

Careers A millennial on work satisfaction in a digital agency (R. Koch) 

Social What the #NoBillNoBreak livestream means for brands (N. Ludlum) 

Tools Why Facebook Live is the new deskside for smart PR pros (X. Beltran) 

Tech The two words on everyone's lips at Cannes: Virtual reality (L. Bevan) 

Viral Cormac McCarthy not dead (Newsweek) 

Brands Jack Daniel's embraces a hidden past: help from a slave (NY Times) 

Entertainment PR lessons from 'Game of Thrones' (A. Brannum) 

Finance How Synovus got its reputation back (American Banker) 

Entertainment Chris Brown's PR rep quit (TMZ) 

Category: PR Links
Mon., Jun. 27, 2016
The 'Anti-Business' President Who's Good for Business; Career Tips from the WH Comms Director
By Editorial Staff
 

Politics The 'anti-business' president who's been good for business (Bloomberg) 

Careers 5 career tips from the White House communications director (Cosmo) 

Int'l Israeli PM taps controversial media czar nominee as low-level advisor (TOI) 

Media Anti-gun PR flack slams 'trolls' for exposing pose (Newsbusters)

Int'l China's $10B-year PR ministry mired in political fight (BB) 

Category: PR Links
Fri., Jun. 24, 2016
Brexit PR Reaction; Periscope's Moment; GM Gets New Agencies
By Editorial Staff
 

Brexit APCO's client brief on Brexit (APCO) 

Brexit What's next (L. Sforza) 

Brexit Why the 'remain' campaign failed (HBR) 

Tools Periscope is (A)Live (P. Himler) 

Faux PR Hoax NRA campaign promises to give free guns to poor (Marketwatch) 

Accounts GM brands get new PR agencies (Detroit News) 

Politics At Trump news conference, it's all about him (CNN) 

Crisis Athletic Union sued for allowing coach with sexual molestation past to return (ESPN) 

Entertainment Publicist opens management company (THR) 

Follow-up Mets manager very sorry for calling PR chief 'puppy dog' (Wash Post) 

Category: PR Links
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