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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '14
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Category: PR LinksReturn to Latest News
Fri., Apr. 18, 2014
PR Links of the Day
By Greg Hazley
Big Picture An industry in trouble? How the PR industry can gain relevance again (A. Lark)
Tools Selfies are here to stay, so how can brands leverage them? (Z. Burrus)
Tactics 7 tips for the perfect byline (R. Morton)
Politics Democratic DC flacks tour NY news outlets (CapitalNY)
PR Montana governor's media guy really knows how to hurt a newspaper (J. Romenesko)
No Should you quit your marketing or PR job in 2014? (M. Clayman)
Category: PR Links
Thu., Apr. 17, 2014
PR Links of the Day
By Greg Hazley
Entertainment Top Hollywood publicist to exit BWR after 17 years(The Wrap) 
Interview Repping tech clients, from Steve Jobs to Infosys: Musings of a PR chief (D. Tennant) 
Tools 5 ways journalists use LinkedIn for research and reporting(C. Cube) 
Content 3 content killers to avoid (A. Sciacchitano) 
Social Outdoor advertising was the original 'tweet' (G. Matthews) 
Crisis FBI spokesman on one (PR) lesson we must learn from the Boston Marathon bombing (J. Peter Donald) 
Rivals Sir Martin Sorrell's view on the future of marketing services(R. Edelman) 
Profile Ruder Finn CEO puts her stamp on family business (CNN) 
Legal When 'liking' a brand online voids the right to sue (NY Times)
Category: PR Links
Wed., Apr. 16, 2014
PR Links of the Day
By Greg Hazley
PR Is it time to drop the PR moniker? (S. Cody) 
Vid Think parents of PR pros really know what their kids do for a living? (Hunter PR) 
Corporate Court rules that companies can't litigate in secret just to protect reputation (C. Morran) 
Privacy Fear and loathing on the Internet (D. Pinkham) 
Crisis US Airways porno tweet was 'honest mistake,' won't lead to firing (NYDN) 
Diversity Is there one clear pathway for a more diverse PR industry? (N. Fernandez) 
UK Publicist sex trial jury considers verdict (Irish Times) 
Viral 24 people who applied for the world's toughest job (Adweek) 
Auto Show New technology allows you to literally smell the PR BS(Jalopnik) 
Media ABC News, CPI spar over Pulitzer creed (CPI) 
RFP PR consultant for New Orleans French Market (link) 
RFP Public involvement communications (link)
Category: PR Links
Mon., Apr. 14, 2014
PR Links of the Day
By Greg Hazley
Digital You think you want a digital campaign? You're wrong (D. Tisch)
Gen Y What we all thought about millennials is actually true (M. Brito) 
TV Agency lessons from Mad Men's season premiere (J. Morgan) 
Energy Keystone XL opposition takes to the ground (J. Horton) 
Tech The next big social network does not exist (C. Penn) 
Data Tips on how to tell compelling, data-driven stories (T. Krajsic)
Crime Prostitutes turn publicist's Airbnb apartment into brothel (NY Post)
Category: PR Links
Thu., Apr. 10, 2014
PR Links of the Day
By Greg Hazley
Travel Colonial Willamsburg struggles to reinvent itself as hip(Skift)
Clients But we did what you asked us to do… (C. Deri) 
Mobile Does your PR effort include a mobile strategy? (L. Hoffman)
Crisis Tesla provides classic example of how to head off bad news(G. Baron) 
Pushback How to handle criticism from a PR perspective (C. Penn) 
Blogging The best blogging advice no one ever gave me (A. Hanson)
List CEOs with the worst reputations (RBG) 
Social Actress files $6M suit against Duane Reade over tweet(THR) 
Healthcare Eye doctors on defensive after Medicare data dump(Atlantic Wire) 
Careers The path to professional success for women (L. Olson)
Ethics Selfies and ethics (E. Tchividjian) 
Listicle 13 reasons PR girls are going to take over the world(Thought Catalog)
Category: PR Links
Wed., Apr. 9, 2014
PR Links of the Day
By Greg Hazley
Healthcare Sunset on the ROI of social media and pharma discussion (M . Senak) 
Digital Good brands build their communities, but great brands… (J. Monson) 
Crisis Toyota recall comes amid safety clampdown (WSJ) 
Tech Evolution of marketing: Where's the human factor? (R. Mathias) 
Social 6 keys to using the new Twitter design for PR (S. Skerik) 
Brands America's favorite spokescharacters (Forbes) 
Media Magazines coordinate content in version of TV's crossover episodes (NY Times) 
Content Employed Media: A missed opportunity (E. Verlee) 
Social What brands can learn from Samsung's social media fail (A. Cicero) 
Sports NFL players' union comes out in support of college union(Deadspin) 
Sports UMass' Derrick Gordon is first openly gay Div-I basketball player (Atlantic Wire)
Category: PR Links
Tue., Apr. 8, 2014
PR Links of the Day
By Greg Hazley
PR Publicity is free with no PRs (Financial Times) 
PR Content marketing *is* PR (F. Strong) 
Food A crop with an image to uphold (NY Times) 
Viral Which messages go viral and which don't (HBR) 
RFP PR consultant, CT Academy of Nutrition (PDF) 
RFP PR firm for Tallahassee Housing Authority (PDF) 
City Brooklyn Park (MN) hires PR firm to improve reputation(Star Trib) 
Tactics Public speaking tips for PR pros (T. Sabourin) 
Careers 4 mistakes young business professionals do not have to make (R. Torossian) 
Sports ESPN thinks it can get Americans to watch cricket (Atlantic Wire) 
Trends EDM festivals, big new money makers (KWE)
Category: PR Links
Mon., Apr. 7, 2014
PR Links of the Day
By Greg Hazley
Narratives How bad storytelling ruined online grocery shopping (G. Matusky) 
Backlash Did Samsung kill the presidential selfie? (Time) 
Reputation 4 practical ideas to making a difference to your reputation (D. Stocks)
Infographic Social media short hand for the un-social CMO (F. Strong) 
Measurements Two NCAA basketball teams claim $1B multiplier/equivalency AVE metrics (R. French) 
Case Study Chipotle: Building content marketing on a story platform (J. Bell) 
Resumes Avoid 'to whom it may concern' (Culpwrit)
Category: PR Links
Fri., Apr. 4, 2014
PR Links of the Day
By Greg Hazley
NCAA Throwing in the towel: How to build reputation in a no-win scenario (P. Walotsky) 
Media Chevron's publication of community news causes a stir (G. Baron) 
Food Sugar producers want to spread good news about their mortal enemy (Businessweek)
Corporate Mozilla CEO: Persecutor or persecuted? (S. Adams) 
Paid The immediate future of paid media (C. Paul) 
PA Hot job after working for Obama: 'Unlobbyist' (BBW) 
Sports Worst PR stunt to sell baseball tickets ever? (NIK) 
Stunts White House not amused with presidential selfie used as Samsung promote (Consumerist) 
Healthcare Hobby Lobby invests in contraception makers while fighting Supreme Court battle (Mother Jones)
Category: PR Links
Thu., Apr. 3, 2014
PR Links of the Day
By Greg Hazley
Recovery Why the right brushstroke can make all the difference in Target's recovery (D. Lauer) 
Monitoring How do I monitor content behind a paywall? (E. Friedman) 
Essay The endless fight for the (PR) power (S. Williams) 
Feedback The evolving conversation ecosystem (N. Hobson) 
PR 101 9 timeless PR positioning strategies (F. Strong) 
Advocacy Persuasion v Pressure: Do you want long-term influence or short-term coercion? (A. Showalter) 
Crisis Mary Barra's PR report card (L. Mahler) 
Comment All the fake news fit to print (G. Snell) 
Pew Press releases still most-trusted source of company news (D. McAlister) 
Digital Clicktivism: Is it possible to leverage for PR? (A. Alameda) 
Social Tips for participation in trending topics (K. Karcz) 
Tactics Live-tweet like a boss: 5 types of tweets to employ (M. Walsh)
Category: PR Links
Wed., Apr. 2, 2014
PR Links of the Day
By Greg Hazley
Agencies How to hire your next communications agency (B. Hickey)
Healthcare 'Power Moms' require smarter healthcare marketing(L. Vidrine) 
EconDev Truce or dare? Border wars & economic development (S. Duncan) 
Media Why PR should be paying attention to the turmoil at The Oregonian (L. Hoffman) 
Social 2014 - The year the 'free' social media marketing gravy train derailed (J. Chow) 
Legacy Did a PR pro put the * and # on the telephone? (WSJ) 
PR The final PR push that put Obamacare over the hump (Politico)
Why 'Big Papi' got paid to take selfie with President Obama (ABC News) 
Sports Tiger Woods' statement on withdrawal from Masters (TW) 
Tactics Earned, owned … and paid? It's all part of PR (A. Kenney)
Category: PR Links
Tue., Apr. 1, 2014
PR Links of the Day
By Greg Hazley
Crisis Malaysia Airlines nails crisis checklist, falls short on execution (C. Winters) 
Tactics The power of cross-training in PR (M. Kessler) 
Students Handicapping the PR career track (Culpwrit) 
Sponsorship The NCAA took away my cat mug (WSJ) 
Social 13 statistics from an Inc. 500 social media study (F. Strong) 
Ethics Peppercomm names G. Washington chief ethics officer (S. Cody) 
Food/Bev Americans drinking fewer soft drinks, more fake fruit water (Consumerist) 
RFP Sierra Club, 6-months comms. consultant (CL) 
Vid Huff Post's Arin Greenwood on pitching stories, cats… (D. Simon) 
RFP Maine Assn. of Planners, RFP for comms. consultant (MAP) 
Entertainment Lego Movie: Master class in branded content(Lewis360)
Category: PR Links
Mon., Mar. 31, 2014
PR Links of the Day
By Greg Hazley
Big Picture PR is the new SEO (C. Penn) 
Travel Drone on, travel marketers (P. Himler) 
Digital Move from listening to learning (J. Bell) 
Tactics What the hell does the PR guy know about journalism? (L. Hoffman) 
Marketing Gmail's updated promotions tab: What organizations need to know (K Street Cafe) 
Strategy Mastering the art of the pivot (J. Weiss) 
Travel Driving social media engagement with photos (G. Pritchard)
PR 101 How to get your product in a magazine's holiday gift guide(E. Friedman)
Category: PR Links
Fri., Mar. 28, 2014
PR Links of the Day
By Greg Hazley
Travel 3 tips for generating press on travel promotions (M. Griffiths) 
Crisis Malaysian Airlines and crisis communications (D. Tisch) 
Crisis What social media managers can learn from Malaysian Airlines (A. Sharma) 
Infographic SXSW takeaways 2014 (MSL)
Energy World biggest coast company, world's biggest PR firm pair up (HuffPost) 
Sports CEO of new Redskins foundation connected to 'defective' fed contract (Wash Post) 
Social Advertisers use social media to promote brands in real time(WSJ) 
Infographic Battle of the brands (MW) 
Healthcare A message about messages (P. Oestreicher) 
Careers 5 traits to look for in a mentor (R. Torossian) 
Brands Don't settle for being an "-er brand" (HBR)
Category: PR Links
Thu., Mar. 27, 2014
PR Links of the Day
By Greg Hazley
Industry Can PR show up fast enough to beat ad agencies? (T. Foremski) 
Measurement Picking the right measurement tools for your PR program (M. Bhandarkar) 
SEO Google beats a war path for guest posts; PR needs to listen(F. Strong) 
Vid Generic brand video spoofs generic brand videos (Pile) 
Awards 4 things to consider before entering PR industry awards(A. Marcus) 
Media NBCU pulls plug on Daily Candy (Recode) 
PR 101 What a young mom can teach you about messaging (J. Cameron) 
Platforms Mobile comes of age (S. Corsi) 
Reality Check Your dream job doesn't exist (NYCPRG) 
Sports Has Manhattan's basketball coach fouled out? (C. Gillick) 
Media PR News insult draws ire from college PR pros (
Category: PR Links
Wed., Mar. 26, 2014
PR Links of the Day
By Greg Hazley
Media Niemen's State of the News Media 2014 report (Niemen Lab) 
Politics Obama's meeting with pope seen as bid for hope-and-change encore (Bloomberg) 
Sports Red Sox Nation goes global (Forbes) 
GM Own the crisis or it will own you (HBR) 
PA Veterans Affairs stonewalling the press (WFB) 
Content Content marketing is 88% less effective than PR (C. Pollitt) 
Food 'Today' debuts cross-platform cooking show (Lost Remote)
Film Flight disaster film 'Deep Water' shelved over resemblance to Malaysia flight (THR) 
Social Marketers aren't paying enough attention to benefits of joining social networks early (BI)
Category: PR Links
Tue., Mar. 25, 2014
PR Links of the Day
By Greg Hazley
Crisis Families of Flight MH370 issue blistering statement against MA (Vanity Fair) 
Legal Lexmark may be liable for attacking rivals, Supreme Court says (Forbes) 
PR 101 Smart pitching (K. Metcalfe) 
Creativity Why you should stop brainstorming (HBR) 
Social GM uses social media to manage customers and its reputation (NY Times) 
Crisis Carnival still can't steer clear of deep discounts (Bloomberg) 
UK Boss of £1M PR firm will give it a away (BBC) 
PR Herbalife unveils public awareness website (BW) 
RFPs The agony and ecstasy of the RFP (C. Levine) 
RFP PR for the City of Gloucester, Mass. (GMA) 
History Nixon may have tried to discredit witnesses to quell My Lai PR fiasco (Daily Mail)
Category: PR Links
Mon., Mar. 24, 2014
PR Links of the Day
By Greg Hazley
Essay Can PR be automated? The technologies of promotion are on their way (T. Foremski) 
SEO Why PR pros will now dominate SEO (K. Bailey) 
Campaigns Tech PR firm takes on pharma giant in hopes of saving a former employee's life (BI) 
Tech Google Glass continues passive-aggressive PR campaign(Gawker) 
Media WSJ launches vertical for chief marketing officers (WSJ) 
Infographic Big brands and the evolution of logos (F. Strong) 
Crisis The buck stops - Mary Barra got it right (P. Gillott) 
PR 101 You need to time your pitch to earn media (K. Dugan) 
IR Investor thoughts on the SEC's proposed disclosure reform (F. Merchant) 
Healthcare The industry's campaign of fear, uncertainty and sought (W. Potter)
Social Re-intermediation at the hands of social networks (J. Bell) 
Social How much will you need to pay Facebook? (C. Penn) 
PR 101 11 tips for a successful on-camera interview (E. Friedman)
Media No place to run, no place to hide in new era of citizen journalism (G. Matusky) 
Brands Yes, your brand can become a challenger (A. Pierce)
Category: PR Links
Thu., Mar. 20, 2014
PR Links of the Day
By Greg Hazley
Media NY Times fails to point out professor is really a Kremlin PR man (Forbes) 
Wall St. Bernie Madoff speaks on politics, remorse, life in prison (Politico)
Category: PR Links
Wed., Mar. 19, 2014
PR Links of the Day
By Greg Hazley
Demographics The truth about millennials at work (Forbes)
Stats Millennials use different social networks to buy different products (MW)
Corporate Do you need a corporate social media policy? (C. Penn)
Content Leverage native advertising to amplify PR & social content (A. Nagele)
Tech Airbnb's crisis response shows early disruptors are growing up (Pando)
PR 101 Are cliches in PR writing ever ok? (J. Young)
Pitch What you don't say during the pitch strikes you out (S. Wood)
Writing Five rules of storytelling from Obama's speechwriter (F. Janssen)
RFP Marketing comms. for Finance Authority of Maine (PDF)
Category: PR Links
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