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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Category: PR LinksReturn to Latest News
Wed., Nov. 25, 2015
PR Links: TechCrunch's Start-Up Coverage Falls Short; RBS Uses Facebook to Replace Emails...
By Greg Hazley

Tech TechCrunch promises stories for start-ups in contest, but often fails to deliver (IB Times) 

Politics Spokesman emails: Politico editor promised positive coverage of Chelsea Clinton (Gawker) 

Social Why Royal Bank of Scotland is using Facebook to replace company emails (BI) 

Media Training The presentation begins when you book the date (J. Newman)

Legal Attorneys for family of police shooting victim subpoena PR firm records (Greenville News) 

Media How the media blew reporting the Chicago cop's shotting of a teen (J. Warren) 

PR 101 If reporter is the 'worst' job, what can PR do to make it easier? (M. Garrett) 

Category: PR Links
Tue., Nov. 24, 2015
PR Links: Pfizer Defends Inversion Deal; China PR Payola; Periscope and Pharma...
By Greg Hazley

M&A Pfizer chief defends merger with Allergan as good for US (NY Times) 

China 10 takeaways from the PR in China summit that may suprise you (L. Hoffman) 

China It's time for brands and PR agencies to stop paying off the Chinese media (D. Wolf) 

Measurement Taking the measure of the PR industry (R. Grieves) 

Tools Pharma, Periscope and some regulatory questions (M. Senak) 

Corporate Use storytelling to explain your company's purpose (HBR) 

Travel Luxembourg goes in for an image makeover (NY Times) 

Gender Women make little progress in narrowing media gender gap (Newsweek) 

Politics Dear media, stop freaking out about Donald Trump's polls (N. Silver) 

PR 101 6 common client problems faced by PR freelancers (PRC) 

Social The NBA climbs the social media ladder (WSJ) 

Category: PR Links
Mon., Nov. 23, 2015
PR Links: Has Disruption Been Disrupted?; What's in a Turnaround Plan Name?
By Greg Hazley

Meta Has the word disruption been disrupted? (S. Cody) 

Corporate What's in a corporate turnaround plan name? (Bloomberg)

Social 6 brands that are amazing on Periscope (R. Rayner) 

Food/Bev Starbucks couldn't buy better PR than red cups coverage (Entrepreneur) 

Legal Marijuana PR firm denied financial services (Sun Times) 

PR 101 How to pitch: WestJet Magazine (A. Carlson) 

Category: PR Links
Fri., Nov. 20, 2015
PR Links: Businesses Named After ISIS, the Goddess; Putting the Right Info on Twitter in a Crisis
By Greg Hazley

Branding When you're named Isis for the goddess, not the terror group (NY Times) 

Surveys The value of reputation (WSJ) 

Crisis Brand support on social: lessons learned in light of recent acts of terror (C. Frech) 

Crisis Putting the right in info on Twitter in a crisis (S. Carmichael) 

Data What to do with data: 4 steps to get the most out of a client' survey (A. Silverman) 

Politics Kasich backs off new federal agency to promote Judeo-Christian ideas (Columbus Dispatch) 

Tech Global tech titans walk tightrope in China (J. McGregor) 

EconDev 5 buzzwords to retire from your vocab (K. Bronner)

Influence The art of listening (E. Tchividjian) 

Category: PR Links
Thu., Nov. 19, 2015
PR Links: How Pepsi Got an 'Empire' Story Arc; The Truthiness of Charts; Fogle Gets 18 Years...
By Greg Hazley

Placement How Pepsi got its very own 'Empire' story arc (Bloomberg)

Data Beware the truthiness of charts (HBR) 

Crisis Ex-Subway spokesman Jared Fogle gets 15 years in prison (Mashable) 

Crisis People are taking up Volkswagen's $1K offer (Fortune) 

PR/CSR Uber offers fllu shots (HuffPost) 

Finance Could better PR have helped contain the financial crisis? (Marketing Interactive) 

Tactics Tips for successful marketing programs when you can't name names (J. Bryson) 

Healthcare HIV celebrity diagnosis - what's changed and what hasn't (M. Senak) 

Int'l The road to & through Paris as it prepares for the COP21 conference (P. Beucler) 

Category: PR Links
Wed., Nov. 18, 2015
PR Links: Companies Target Journalists Via Facebook; News-Jacking is Out, News Hacking is In...
By Greg Hazley

Digital Companies target journalists with ads on Facebook (WSJ) 

Tactics News-jacking is out, news hacking is in (G. Matusky) 

Online Senate committee OKs bill barring 'gag clauses' to block negative reviews (Consumerist) 

Placement Tinder's outspoken CEO gives wide-ranging interview flanked by PR chief (Standard UK) 

Healthcare AMA doesn't want you to see those healthcare ads (Chicago Trib) 

Crisis One year later, Sony chief discusses hack, healing (LA Times) 

Int'l Unfortunate product placement for Schwepps (Mirror UK) 

Category: PR Links
Tue., Nov. 17, 2015
PR Links: Journalism's Downfall Traces to Rise of PR; The Laws of PR; Copyright Compliance...
By Greg Hazley

PR The downfall of journalism traces to the rise of PR (L. Hoffman) 

Legal The laws of PR (MPRB) 

Infographic Become informed on copyright compliance (M. Materise) 

Tactics The only real PR challenge you have is your news interests no one (Entrepreneur) 

Content 13 tools for creating brilliant articles (PIYJ) 

Content Don't let great content fall on deaf ears: Know your connection strategy (S. Davila) 

Category: PR Links
Fri., Nov. 13, 2015
PR Links: FanDuel, DraftKings Ad Strategies Diverge; FEI Sues USDA for Reputation Damage
By Greg Hazley

Crisis As FanDuel, DraftKings fight 'gambling' tag, ad strategies diverge (Ad Age) 

Media Training Why the old ground rules for interviews don't apply anymore (J. Newman)

Tech How Instagram solved its Justin Bieber problem (Wired) 

Food FEI Cold Storage sues USDA, alleging probe ruined reputation (Penn Record) 

Video The truth behind coal companies' terrible PR campaigns (Guardian) 

Comment Airplane wi-fi should soon be somewhat less awful (Bloomberg) 

Careers 5 inevitable career setbacks that will help you succeed later in life (Fast Co.) 

Category: PR Links
Thu., Nov. 12, 2015
PR Links: Saudi Arabia's Climate Change PR Play; Bloomingdale's Date Rape Backlash
By O'Dwyer's Staff
Environment Saudi Arabia launches PR drive on climate change (CCN)

Crisis Bloomingdale's holiday ad stokes backlash for appearing to promote date rape (WSJ)

Gov't Amid slumping polls, NYC mayor shifts media tactics (USN&WR) 

PR 101 How to make your influencer campaign a success (DKC) 

Food The politics of food fear (G. Baron) 

Letters Sea World's move to change orca shows is PR stunt (LAT) 

PA Guantanamo blight on US reputation (TMC) 
Category: PR Links
Wed., Nov. 11, 2015
PR Links: Keystone is Victory for Grassroots Organizing; Red Cup Controversy; Rolls Royce Recalls a Single Car
By O'Dwyer's Staff

Grassroots Keystone XL decision shows strength of grassroots organizing (K. Maley) 

PA Third Obamacare enrollment includes $35M ad buy (WSJ) 

Crisis Hawaii pays $75K for PR amid dengue fever outbreak (Khon2) 

Crisis Chipotle had another e. coli outbreak and didn’t tell the public (Consumerist) 

Politics Who won the Republican presidential debate? (Atlantic) 

Crisis? Rolls Royce recalls a single car ( 

Comment Branding with the F bomb, contrast for storytelling and the future of links (L. Hoffman) 

Consumer Red cup controversy - it must be a really slow news day (D. Reich) 

Category: PR Links
Tue., Nov. 10, 2015
PR Links: Rising Value of Free Political Publicity; 3 Ways to Screw Up a Product Launch
By O'Dwyer's Staff

PA Trump advertises rising value of free political publicity (NY Times) 

PR 101 3 ways the screw up your product launch (C. Summers) 

Content Don't recycle your content - upcycle it (J. Scheer) 

Higher Ed Racism protest and resignations at Univ. of Missouri (B. Mirzayan) 

Higher Ed U of M should fire employees who taunted media (Wash Post) 

Perspective Alibaba eclipsed Cyber Monday and Black Friday online sales in 90 minutes (BI) 

Comment What PR can learn from the wild (S. Virgil) 

Case Study How Carnival built a resilient brand after crisis (S. Miller) 

Category: PR Links
Mon., Nov. 9, 2015
PR Links: Fresh Case for Content Marketing; Social Network Predictions; Citizen Analysts
By O'Dwyer's Staff

Content A fresh business case for content marketing by brands (J. Bell) 

Social 2016 social network predictions: A giant will fall (C. Thilk) 

Analysts The citizen analyst manifesto, part 1 (C. Penn) 

Management Are there any adults in the room? (P. Hirigoyen) 

Social 6 companies that are killing it on Instagram (K. Speier) 

Comment Please unsubscribe (New Yorker) 

Crisis Crisis management is broken and there are no quick fixes (N. Hobson)

Category: PR Links
Fri., Nov. 6, 2015
PR Links: PR Snafu Leads to Retracted Endorsement for Clinton; Sea World Won't Increase PR Spending....
By O'Dwyer's Staff
Slick, The Adventures of a New York City KittyPA LA mayor's Clinton endorsement taken back after PR sanfu (The Wrap) 

Crisis Sea World won't increase spending to repair challenged reputation (Skift) 

Crisis E. coli outbreak hurts Chipotle reputation (AP) 

Int'l Nentanyahu spokesman apologizes for remarks critical of Obama (Chicago Trib) 

Travel Confessions of an airline PR man (Huff Post) 

Media Training Delivering a winning presentation in an elevator (J. Newman) 

Int'l Vatican PR at center of leak allegations reveals she is pregnant (Times UK) 

Entertainment 'Star Trek' obsession keeps PR man grounded (Indy Star)

Book PR pro Temi Sacks pens "Slick: The Adventures of a New York City Kitty"
Category: PR Links
Wed., Nov. 4, 2015
PR Links: Koch Bros Seek Softer Image; State of the Press Release 2015; Time's Spin on Native Ads
By Greg Hazley
Politics Koch brothers seek softer image (The Hill) 

Marketing 15 of the worst tech marketing and PR moments ever (Network World)

Tactics The state of the press release in 2015 (T. Sabourin) 

Tools How to use LinkedIn publishing for free thought leadership and PR (C. Conner)

Image Netflix's 'Narcos' proves image of PR is not good (G. Dietrich) 

Content Time mag puts its own spin on native ads (L. Hoffman) 

Workplace Amazon's new parental leave expansion is smart PR before holiday shopping season (HuffPost) 

Beauty PR Meet Julia Labaton, pres. of Red PR (PR Couture)

Viral Nike ad draws 8.5M views (Lost Remote)  

Media You're missing the best journalism in the world if you're not reading FiveThirtyEight (G. Matusky) 
Category: PR Links
Tue., Nov. 3, 2015
PR Links: Why Volkswagen Should Embrace Diesel-gate; Fire the Wall St Journal!
By Greg Hazley

Finance Short seller who took on ‘porn king’ still standing (WSJ) 

Crisis Why Volkswagen’s PR disaster was totally predictable (G. Smith) 

Crisis Why Volkswagen should embrace diesel gate (R. Verbeek) 

Food Juice firm force the close after FDA raises safety concerns (FQN) 

Comment Fire the Wall Street Journal! (S. Cody) 

Q&A Five things you should know about Larry Weber (Globe) 

Finance Bill Ackman hits Sard, defends position in Valeant (BI) 

Comment The emoji-fication of marketing must stop (J. Cuban) 

Int’l The poor undervalued Israeli PR flack (Haaretz) 

Travel The health risks of business travel (HBR) 

Obit Ahmed Chalabi: Exile who urged US to invade Iraq (Guardian) 

Category: PR Links
Mon., Nov. 2, 2015
PR Links: The Future of PR; 5 Major Changes for PR; 3 Things to Do During a Recall
By Greg Hazley

PR The biggest ever conversation about the future of PR launches (N. Hobson) 

Industry Five ways PR has changed dramatically in the past five years (J. Wheeler) 

Storytelling The anecdote to the rat race (R. Stevens) 

Crisis Three things to do during a recall (P. Gillott) 

Beauty L'Oreal launches beauty site to promote industry, not brand (C. Noricks)

Forecast 2016 social network predictions: Back to 1999? (A. Stoltzfus) 

IR Valeant shows the perils of fantasy numbers (NY Times) 

Tools 5 data visualization tools that anyone case use (J. Dougherty) 

Category: PR Links
Fri., Oct. 30, 2015
PR Links: Volkswagen and the End of Corporate Spin; Winding Down a Caareer in PR....
By Greg Hazley
Crisis Volkswagen and the end of corporate spin (HBR) 

Careers Winding up or winding down a career in PR (H. Yaxley) 

Food/Bev Consumers are tired of the nutrition science yo-yo (E. Hoffman) 

Marketing Content is crap and other rules for marketers (HBR) 

Social Social Media lessons from Hollywood (G. Sopko) 

Media So what do reporters like about newswires? (BW) 

Category: PR Links
Thu., Oct. 29, 2015
PR Links: New Barclays Chief Starts Fix with Reputation; How DC Became Scandal PR's Training Ground...
By Greg Hazley
Corporate New Barclays chief says reputation is his first priority (Independent) 

DC How Washington became the nation's busiest training ground for scandal PR (Wash Post) 

PR Airbnb unleashes Clinton PR operative to take on hometown foes (Bloomberg) 

Fallout VW kills Germany's squeaky clean image (E. Reguly) 

Food Almond producers continue PR push (Cap Press)

Higher Ed Our first-ever college rankings (The Economist) 

EconDev America's most dangerous cities: Detroit can't shake No. 1 spot (Forbes) 

PR 101 Why the phone can be better than email (Poynter) 

Sports Ray Rice returns to Baltimore to rebuild reputation (CBS Balt) 

Politics PR blunder for IndyCar in Boston (BH) 
Category: PR Links
Wed., Oct. 28, 2015
PR Links: VW's US Rep Won't Suffer Long; PR Firm Embraces Babies at Work; Cornell Defends Removal of Fox Reporter....
By Greg Hazley
Crisis VW's US rep won't suffer long (Auto News) 

Video Can VW reverse the reputation damage? (Bloomberg) 

Workplace PR firm embraces babies at work trend (ABC 13) 

Higher Ed Cornell defends decision to remove Fox News reporter from campus (Syracuse)

Corporate Managing reputational risks across the enterprise (WSJ) 

Legal Protecting corporate reputation through legal action sometimes 'the only way' (Outlaw)

Crisis For IT firm in Clinton email flap, a rough intro to politics (Wash Post)

Entertainment Rihanna's lawyer to PR guy who planted story: We don't know you (Root)
Category: PR Links
Tue., Oct. 27, 2015
PR Links: Meat and Cancer - How Should Big Food Respond?; Cornell PR Rep Makes Fox Run-In a Story; How Media Buzz = Millions for Startups...
By Greg Hazley
Food Meat and cancer: How should the food industry respond? (Fortune) 

Media Cornell Univ. PR rep helps Fox News make a story (Wash Post) 

Tech How media buzz for startups can mean millions in venture capital (DC Tech) 

Truthiness Obama official being forced out for steering PR pact to friend (Breitbart) 

Comment It's not charity if you want your name on it (Gawker) 

Workplace The power of 'Thank you' (K. Makovsky) 

Entertainment Rihanna's publicist admits to starting Jay-Z dating rumors as publicity stunt (DT)

Food How to solve bacon's reputation problem (The Age) 

Food Michelin stars for Chicago announced (Bloomberg)
Category: PR Links
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