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Category: PR LinksReturn to Latest News
Wed., Aug. 27, 2014
PR Links of the Day - 8-27-2014
By Greg Hazley

Image McDonald's faces Millennial challenge, loses luster with youth (WSJ)
Gov't The gov't is getting into the fact-checking business (The Week)
Mideast 'You're next,' Israeli PR campaign warns west (Israel Today)
Politics Rick Perry was winning the PR war, then he went and did this (Wash Post)
Careers How important is industry experience? (T. Leffler)
Crisis Discovery yanks hit show 'Sons of Guns' as star faces child rape charges (TMZ)
Washington Are American Jews turning on AIPAC? (New Yorker)
Crisis Widespread outage strikes Time Warner Cable (USAT)
PA House probes Labor Dept. PR spending (Wash Post)
Crisis In wake of Ferguson, police try to build trust (AP)
Food/Bev Top 3 reasons you drink what you drink (R. Polster)
Crisis Spanish retailer yanks kids shirts that look like Holocaust uniforms (Gawker)
Tech Twitter CEO: Snapchat at $10B 'not absurd' (Marketwatch)
Mideast Not just Gaza: Netanyahu's image needs rebuilding, too (Haaretz)

Category: PR Links
Tue., Aug. 26, 2014
PR Links of the Day - 8-26-2014
By Greg Hazley
Advocacy NRA's sexist attack on female gun control group leader's PR experience (Gawker) 
Sports The NFL's looming PR disaster (G. Matusky) 
Corporate Is the Burger King-Tim Horton's deal about more than taxes? (New Yorker) 
Online 7 tips for an information-packed newsroom (R. Streder) 
Events Are trade shows still a good place for PR launches? (F. Strong) 
China How brands can tap China's unique social media culture (Ad Age) 
Names Florida developers change name of condo project named ISIS (NYDN) 
Viral DiCaprio, Damon tie other causes into Ice Bucket Challenge(Daily Mail) 
Entertainment Kardashians part ways with long-time publicist(IBIT)
Category: PR Links
Mon., Aug. 25, 2014
PR Links of the Day - 8-25-2014
By Greg Hazley
Worth Eye of the beholder (P. Gillott) 
Media A Fourth Estate no more (P. Himler) 
Crisis Ferguson teaches valuable lesson on crisis management (S. Adubato) 
Media Reporters, flacks and Americas future (Chicago Trib) 
Content Defining thought leadership in a business blog (L. Hoffman) 
Quiz Social media quiz: The hard answers (C. Penn) 
Tools 4 reasons why email campaigns fail (J. Poulos) 
Quote The difference between selling and marketing (F. Strong) 
Social Going (sort of) viral on social media (J. Licko)
Category: PR Links
Fri., Aug. 22, 2014
PR Links of the Day - 8-22-2014
By Greg Hazley
Strategy When activists get active, what should you do? (K. Fagan) 
Tactics Phone calls to reporters aren't dead (T. Carlson) 
PR 101 Why PR and media relations don't mean the same thing anymore (W. Marx) 
Viral The debate over the ALS Ice Bucket Challenge (N. Tanenbaum) 
Content 6 questions to ask yourself before hitting 'post' or 'tweet'(G. Nuzzi) 
Crisis Why the race of the PR firm representing Ferguson matters(D. Devries) 
Biz Dev 5 things you really need to bring to a PR pitch (J. Wheeler) 
Small Biz Improving your PR (Without a PR firm) (NY Times) 
Corporate Amazon's awful war on words: How an iron-fisted PR strategy went off the rails (Salon) 
Media Twitter walks a fine line confronted with grisly images(WSJ)
Category: PR Links
Thu., Aug. 21, 2014
PR Links of the Day - 8-21-2014
By Greg Hazley
Tactics Newsjacking: You're doing it wrong (G. Laskoski) 
Longread The Witness - PR pro's job to witness executions takes its toll (Texas Monthly) 
Denial Have you tried the Rob Ford guide to crisis comms. yet? (S. Agrell) 
Corporate Cadillac considers moving some functions to Manhattan(Reuters) 
Tech Anonymous apps are the future (A. Hutchison) 
Tech 4 ways start-ups can build relationships with reporters (C. Kennedy) 
Media Tug of war b/t White House and journos in defining transparency (L. Hoffman)
Q&A Starting a PR firm (Cision)
Environmental Solar thermal plants have a PR problem - birds catching on fire (Esquire) 
Food/Bev Pizza Hut hopes new product PR will change trends (R. Torossian) 
Social Social Media Quiz: The Intermediate Answers (T. Sabourin) 
Int'l Foley murder was Islamic State masterclass in power of jihadi PR machine (Telegraph) 
RFP Clackamas County (Oregon) Tourism PR (PDF)
Category: PR Links
Wed., Aug. 20, 2014
PR Links of the Day - 8-20-2014
By Greg Hazley
Digital The new rules of digital culture (T. Hunt) 
Demos Tips for communicating with Millennials (R. Pritchard) 
Lists Top PR agencies for start-ups: 2014 edition (Agency Post) 
Content Fanta attempts to reach teens with Vine-based comedy series (Lost Remote)
Brands 'I Will' v 'Just Do It: The Under Armour success story (D. Aaker) 
Measurement Six measurement practices PR pros can borrow from marketers (FutureBuzz) 
Stunts 'Ice Bucket' latest in a lively line of stunts (D. Bedell) 
Viral 3 tactical elements that made the 'Ice Bucket Challenge' a viral success (S. Skerik) 
EconDev Why Massachusetts' plans for economic dev could (and should) blaze a trail for other states (Inc)
Category: PR Links
Tue., Aug. 19, 2014
PR Links of the Day - 8-19-2014
By Greg Hazley
Food/Bev McDonald's confronts its junk food image as sales flag(C. Choi) 
Crisis Waffling lands PR firm Edelman in hot water (Guardian) 
Crisis Barometer rising: Edelman PR and trust (S. Israel) 
PA The VA's unreachable press shop (The Blaze) 
Measurement Don't call it 'measurement,' and 5 more ways to find the money for it (K. Paine) 
Careers If I interview for a social media post at a PR firm, what should I read? (Quora) 
PR 101 Reputation Management 101: Don't attack competitors(BGPR) 
Media NY Post comes up with biggest troll read of the summer(Slate) 
Careers The apprentice route to communications (J. Genova) 
RFP City of Lexington (KY), PR consultants (link)
Category: PR Links
Mon., Aug. 18, 2014
PR Links of the Day - 8-18-2014
By Greg Hazley
Big Picture Maneuvering in the age of hypersensitivity - thoughts on Edelman and others (G. Baron) 
Social 5 ice bucket envy filled people to avoid (D. Armano) 
Careers PR agency: Boutiques v large (G. Dietrich) 
Essay Exposing PR's weaknesses (H. Yaxley) 
Native Ads Native advertising is a force for good (J. Bell) 
Media Time Inc rates writers on how 'beneficial' they are to advertisers (Gawker) 
Takeaways 5 things I learned at the 20/20 social media summit(T. Arnold) 
Legal PR and patent suits: Bose v Beats (J. Hrycyszyn)
Category: PR Links
Mon., Aug. 18, 2014
Link: NY Times on Edelman's 'Faux Pas'
By Greg Hazley
New York Times advertising columnist Stuart Elliott covers Edelman's efforts to correct two high-profile gaffes in recent weeks.
Category: PR Links
Fri., Aug. 15, 2014
PR Links of the Day - 8-15-2014
By Greg Hazley
PR You work in PR? So … what do you do exactly? (T. Sabourin) 
Crisis Ferguson police chief botches press conference to ID shooting officer (IBIT) 
Big Picture What is public? (A. Dash)
Profile The (PR) man behind the mayor in NY (Observer) 
Campaigns How the #IceBucketChallenge is a game-changer for cause awareness (MMC) 
CSR Loom brands vs. the environmentalists (A. Lancaster) 
Campaigns The cold, hard truth about the ice bucket challenge(Quartz) 
Digital Marketers turn to online influencers to tout back to school shopping (C. Georgas) 
Sports Arian Foster continues to troll the media (Deadspin) 
Social Pinterest announces Conversations (G. Padilla)
Category: PR Links
Wed., Aug. 13, 2014
PR Links of the Day - 8-13-2014
By Greg Hazley

Crisis Sea World financials hurt by ‘Blackfish’ backlash (NY Post)
Tech Edward Snowden: The most wanted man in the world (Wired)
Social IceBucketChallenge shows No. 1 rule for creating viral campaigns? Don’t overthink it (A. Gray)
Career PR and taking out the garbage (K. Hazlett)
Corporate Starbucks doesn’t support Israel (or PR strategy)
PR 101 What a surprise. Journalist prefers interviews minus PR (L. Hoffman)
Congloms Sizing up potential bidders for Interpublic (Adweek)
Tech Amazon unveils card reader, targeting Square, PayPal (Computerworld)
Crisis Land Rover recalls 40K luxury SUVs (Consumerist) 

Category: PR Links
Tue., Aug. 12, 2014
PR Links of the Day - 8-12-2014
By Greg Hazley

Careers How to get ahead for the young PR account executive (F. Strong)

Jargon Media and marketing buzzwords that must die (Ad Age)

Quotes Life is like a box of trite and world-weary expressions (D. Stevenson)

Gender Now The Atlantic should ask: Where are the women leaders in PR? (G. Becker)

Careers Are PR agencies setting new parents up to fail? (A. Hanson)

Tech Uber: So cool, but so uncool (P. Himler)

Crisis 5 lessons from ex-Gov. Bob McDonnell’s corruption trial (M. Mulvihill)

Food/Bev Colgate ingredient linked to hormones, cancer spotlights FDA process (Bloomberg) 

Sports NCAA is on its K Street A-game (OpenSecrets) 

Entertainment Polanski drops out of film festival amid pressure (Variety) 

PR 101 How to maximize readability of earnings press releases (BW) 

Category: PR Links
Mon., Aug. 11, 2014
PR Links of the Day - 8-11-2014
By Greg Hazley
Clients Fooled again! (S. Cody) 
Food/Bev Bottled water comes from drought-ridden America (MJ) 
Social When and why to pay for tweets (R. Holmes) 
Corporate Is Amazon in a PR war with no winners? (J. Horton) 
Clients PR firm sues the family of a paralyzed man awarded $10.75M (The Ledger) 
Media A fine line between opinion, analysis and perspective (P. Gillott) 
Measurement Why images impact your media measurement (E. Friedman) 
Infographic Nurturing the gap between marketing and sales (F. Strong) 
RFP Communications support for Common Core campaign (PDF)
Category: PR Links
Fri., Aug. 8, 2014
PR Links of the Day - 8-8-2014
By Greg Hazley
PR Why Are There So Many Women in Public Relations? (The Atlantic)
Healthcare From PR exec to industry critic: What turned Wendell Potter? (Crain's)
Category: PR Links
Thu., Aug. 7, 2014
PR Links of the Day - 8-7-2014
By Greg Hazley
Int'l How a Brooklyn PR Firm Roiled Ecuadorian Politics (BusinessWeek)
Environment PR Firms' Foolish Global Warming Fatwa Could Backfire (IBD)
Category: PR Links
Wed., Aug. 6, 2014
PR Links of the Day - 8-6-2014
By Greg Hazley
Media Graham Is Not Slowing Down After Sale of The Washington Post (NY Times)
Media The Presidency and the Press (Rolling Stone)
Category: PR Links
Tue., Aug. 5, 2014
PR Links of the Day - 8-5-2014
By Greg Hazley
Mideast Latest poll shows young Americans overwhelmingly support Palestine (PressTV)
Health Ebola: An Opportunity for Public Diplomacy (
Category: PR Links
Mon., Aug. 4, 2014
PR Links of the Day - 8-4-2014
By Greg Hazley
Mideast Hamas Snatches Disaster from the Jaws of Victory (New Yorker)
Environment World's top PR companies rule out working with climate deniers (The Guardian)
Category: PR Links
Thu., Jul. 31, 2014
PR Links of the Day - 7-31-2014
By Greg Hazley
Tech You should make a video game (B. Perry) 
Apologies How to give a meaningful brand apology (E. Friedman) 
PA Who tweets on behalf of members of Congress? (KSC)
Content Produce content marketing that people care about (P. Sheahan) 
Social FDA, tweeting and Twitter (M. Senak) 
Metrics Marketing metrics 101: Five simple steps (J. Licko) 
Higher Ed Ed Bernays and the college named after him (PRC)
Clients Applying Pokeman to PR (Barokas) 
B2B When B2B Tech Memes Go Bad (M. McClennan)
Category: PR Links
Wed., Jul. 30, 2014
PR Links of the Day - 7-30-2014
By Greg Hazley
Social Navigating the hashtag minefield (Inc) 
Storytelling How to tell a great story (Harvard Biz) 
Social Lessons in the power of lists to build authority online (D. Hopkins) 
Corporate The world is less global than you think (H. Calthrop-Owen) 
Healthcare Should you Google your symptoms? (R. Newcomer) 
IR How IR became invested in public affairs (A. Crawford) 
Mideast The truth behind Israeli and Palestinian talking points(Salon)
RFP PR & marketing for NY water authority (link)
Category: PR Links
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