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Category: PR LinksReturn to Latest News
Thu., Feb. 11, 2016
PR Links: Putin Hires ex-US PR Contractors; Soccer's PR Disaster
By Editorial Staff
 

PutinInt'l Putin picks up ex-Pentagon PR contractors (AMI) 

Media The PR disaster that could transform the economics of soccer (Forbes) 

Healthcare Pharma ads lose the Super Bowl (K. Mohring) 

Social Is the #hashtag dead for marketers? (A. Lopez) 

Social Twitter users decline for first time ever (C. Penn) 

PR 101 Are press releases still a thing? (R. Epstein) 

Category: PR Links
Wed., Feb. 10, 2016
PR Links: Line Blurs Between PR, Lobbying; Primaries: When 5th Is More Important Than 1st
By Editorial Staff
 

DC Line blurs between PR, lobbying (The Hill) 

Politics Christie & Fiorina: When 5th is more important than 1st (Vox) 

Tech Twitter's algorithmic timeline is live (C. Thilk)

Tech Twitter's new best tweets feature: What brands need to know (S. Etlinger) 

What PR pros can learn from #62MillionGirls (AE) 

B2B Avoid these common B2B content marketing mistakes (HBR) 

Social Use IBM Watson analytics for advanced social media insights (Shift) 

Category: PR Links
Tue., Feb. 9, 2016
PR Links: HIV to Zika, the Role of Communications; State Dept: Kardashian Still Better at Twitter Than ISIS
By Editorial Staff
 

Health From HIV to Zika, the role of communications (M. Senak) 

Social Kim Kardashian still better at Twitter than ISIS, says State Dept (New Republic) 

Adv Judge rips Big Tobacco for 'waste of precious time' in drafting warning ads (Consumerist) 

PR 101 Using Twitter to pitch reporters (K. Fowlie) 

IR A single Oprah tweet rallies Weight Watchers shares (M. Pis-Dudot) 

Sports How did that big game content marketing turn out? (C. Thilk) 

Sports How did brands do post Super Bowl? It's not what you'd expect (K. Fratti) 

Tools 10 quick tips for marketing your business on Instagram (A. Lopez) 

Category: PR Links
Mon., Feb. 8, 2016
PR Links: Old School Reply to an Advertiser's Threat; Israel Offers Free Holiday to Oscar Nominees
By Editorial Staff
 

PR 101 An old school reply to an advertiser's retro threat (FT) 

Entertainment Israel offers free holiday to Oscar contenders to boost image (Guardian) 

Super Bowl The 3 brands that won Super Bowl 50 (J. Rubec)

Super Bowl Millennials Unplugged: The Super Bowl edition (B. Pearson) 

Super Bowl SB speech for the PR industry (R. Barokas) 

Super Bowl Cam Newton's image takes biggest hit from press conference (Fox Sports) 

Social Step away from the contest: Taking social from good to great (A. Lopez) 

IR Yelp releases earnings early (BI) 

Int'l To counter Iranian rival, Saudis step up Washington PR (CS Monitor) 

Category: PR Links
Fri., Feb. 5, 2016
PR Links: Crisis of the Week: Oscars; Theranos Looks for 'Storyteller'
By Editorial Staff
 

Crisis of the Week: And the Oscar for crisis response goes to ... (WSJ) 

Crisis Theranos is hiring someone to do 'storytelling' (Inc) 

Super Bowl How to use PR to outsmart Super Bowl ads (J. Mudd) 

Crisis Martin Shkreli's lawyer: He's got a major PR problem (CNN) 

IR Volkswagen, reeling from scandal, delays earnings report (NY Times) 

Int'l Media leaders urge toughter protections for journalists (AP) 

Category: PR Links
Thu., Feb. 4, 2016
PR Links: Digital Media's Go-To (and often wrong) Analyst; PR in Your Blind Spot
By Editorial Staff
 

Media Digital media's favorite analyst: Often quoted ... and wrong (M. Wolff) 

PR 101 Make sure PR isn't in your blindspot (K. Keegan)

Social Super Bowl Twitter campaign makes you feel like you're there (L. Hoffman) 

Int'l The media war at Syria peace talks (LA Times) 

Future PR 2020: What will it be like? (J. Mollica) 

PR on PR 6 reasons I hate press releases (C. Nicholson) 

Category: PR Links
Wed., Feb. 3, 2016
PR Links: Where a Super Bowl Ad Fits in a Content Marketing Plan; Zika Outbreak Sparks Tata Rebrand
By Editorial Staff
 

Tata Zica carHail Mary Where does a 'Big Game' ad fit in a content marketing plan? (C. Thilk) 

Branding Zika virus claims first corporate victim: Tata's Zica car (Forbes) 

Media Training How to stand out by where you sit down (J. Newman) 

Int'l Shkreli plays daredevil, hiring himself to run his PR (Bloomberg) 

Scandal Adland's answer to Nathan Bedford Forest (S. Cody)

Gossip Prince Harry reportedly dating PR girl from L.A. (IB Times) 

Category: PR Links
Tue., Feb. 2, 2016
PR Links: PR's Approach to Native Ads; Explaining the Barcelona Principles
By Editorial Staff
 

Native advertisingNative Should PR shore up the defenses or lead an expeditionary force? (D. Weeks) 

Explaining PR's Barcelona Principles (R. Wynne) 

Tech Fresh take on 'influence' in the tech industry (L. Hoffman) 

Davos 6 takeaways from Davos 2016 (A. Tunkel) 

Q&A How to pitch StyleWatch's Holly Carter (PRC) 

Tech Apple's shrinking impact on the smartphone industry (HBR) 

Book 7 takeaways from 'Mindful Social Media Marketing' (F. Strong) 

Category: PR Links
Mon., Feb. 1, 2016
PR Links: Communications in the Fourth Industrial Revolution; Koch Tries to Shed Secretive Image
By Editorial Staff
 

PR CouncilBig Picture Communications in the Fourth Industrial Revolution (B. Rafferty) 

Politics Growing Koch network tries to shed secretive image (KC Star) 

Ethics Spin and democracy (E. Tchividjian) 

PR 101 How to break lazy writing habits (J. Rush) 

Tech Apple relaunches 'Shot on iPhone' campaign (MacRumors) 

Tools Why brands need to embrace Snapchat (J. Barrett) 

Int'l FIFA presidency candidate: Trust me to fix image (Sky News) 

Category: PR Links
Fri., Jan. 29, 2016
PR Links: Paying for the Destruction of PR; Tactics, PR Trumps Advertising for New Brands
By Editorial Staff
 

Destruction of PREssay Paying for the destruction of PR (H. Yaxley) 

Theme For new brands, tactics and PR trump advertising (A. Ries) 

Law Turning free press into propaganda (P. Roff) 

Healthcare Walgreens gives Theranos another drop of bad news (Fortune) 

PR 101 Boring press release bingo is back (Shift) 

Confession I was a Donald Trump ghostwriter (Vox) 

Food Judge bans Chobani ads critical of Yoplait, Dannon (Star Trib) 

Tech Facebook gets most of its users - and revenue - from mobile (C. Thilk) 

PR Corporate buzzwords from Pepsi's announcement of its artisal cocktail space (Consumerist) 

Category: PR Links
Thu., Jan. 28, 2016
PR Links: Why Media Companies are to Thank for Facebook's Success; Murdoch Leaves Ailes to Deal with Trump
By Editorial Staff
 

Media Why media companies are to thank for Facebook's success (Yahoo) 

Content For brands running successful brand journalism programs (M. Materise) 

Media Murdoch leaving Ailes alone to handle Trump crisis (New York) 

Politics Does Bloomberg's possible candidacy impact the 2016 race ? (D. Payne) 

Digital Marketing in the moments to reach customers online (NY Times) 

Crisis Latest developments in Flint water crisis (AP) 

Digital SEO pro gets jail time for 'negative review' extortion (SBT) 

Recognition PR earned its place long before 2016 (G. Dietrich) 

Crisis Takata CEO to offer resignation over explosive air bags (Reuters) 

Int'l A conversation on how to fix Israel's PR (R. Torok) 

Int'l Saudi Arabia deserves its appalling international reputation (Independent) 

Category: PR Links
Tue., Jan. 26, 2016
PR Links: Controlling the M&A Story; Some Elements of Media Relations Just Don't Change
By Editorial Staff
 

M&A Controlling the M&A story (Bloomberg) 

PR 101 Some elements of media relations just don't change (B. Ellis) 

Optics Microsoft Windows designer explains why it doesn't matter he uses an iPhone (BI) 

Tech Microsoft addresses NFL tablet shutdown (BI) 

Politics PR and Politics: Why candidates are doing it wrong (MW) 

Entertainment Why the Oscars had to change (The Atlantic) 

Politics NJ gov attacked for campaigning in NH after storm (Cleveland.com) 

Category: PR Links
Mon., Jan. 25, 2016
PR Links: Content That Freaks Out the FTC; Is Bitcoin tech's Next Revolution?
By Editorial Staff
 

Content This type of sponsored content freaks out the FTC (L. Hoffman)

Davos Reclaiming the service profit chain (R. Guirguis) 

Tech The next tech revolution? (W. Browne) 

Crisis Bial confronts drug trial gone bad (WSJ) 

Int'l New brand strategy tells all to discovery Turkey's 'potential' (HDN) 

Category: PR Links
Thu., Jan. 21, 2016
PR Links: How Will Chipotle Rebound?; Content is Dead; Humor's Place is Not Here
By Editorial Staff
 

ChipotleCrisis How will Chipotle's crisis and recovery compare? (B. Jones) 

Content Content is dead. Long live content (A. Stoltzfus) 

Corporate Humor has its place ... but not here (P. Oestreicher) 

Digital 15 digital skills PR pros must master (L. Soza) 

PR 101 What is brand journalism? (E. Feldman) 

Healthcare Using podcasts in healthcare comms. (A. Skahan) 

Data Work hack: Gathering consumer insights (V. Boed) 

Content Rules of attribution: how to curate content ethically (MW) 

Careers How to get an entry level job in fashion PR (Glamour) 

Crime Illinois PR exec to face dozens more child porn charges (Free Press) 

Race Open letter to PR firms: Stop snubbing black media (The Voice) 

Category: PR Links
Tue., Jan. 19, 2016
PR Links: WhatsApp Drops Fee, Opportunities for Brand Interactions; Content Marketing is So Last Year
By Editorial Staff
 

WhatsAppSocial WhatsApp drops fee, opens opportunities for brand interactions (C. Thilk)

Social Five ways social listening will become audience intelligence in 2016 (B. Pearson)

Strategy Content marketing is so last year (P. Himler) 

PR 101 The Bad Pitch Blog marks 10 years with top 22 posts (K. Dugan) 

Crisis Scholastic pulls picture book about Washington's slave (NPR) 

Corporate 10-year study reveals what great execs know and do (HBR) 

Swag Unboxed: The Davos swag bag (BI) 

Category: PR Links
Fri., Jan. 15, 2016
PR Links: PR to Counter ISIS; Turning a PR Internship into a Job Offer
By Editorial Staff
 

Int'l Ketchum's Jon Paluszek on PR to counter ISIS (PD) 

Careers Turning your PR internship into a job offer (R. Koppes) 

Food Guidelines: Food and bev industries that are celebrating (J. Tehrani) 

2016 PR pro Chris Thilk's New Year's resolutions (C. Thilk) 

Crisis Why Chipotle will close every store on Feb. 8 (L. Fickenscher) 

Media Sean Penn: I was trying to start discussion about War on Drugs (Wash Post) 

Politics The high cost of a bad reputation (WSJ) 

Digital Companies in regulated industries can also do digital marketing (M. Schaefer)

Memes Obama weighs in on dogs-in-pants debate (BI) 

Category: PR Links
Thu., Jan. 14, 2016
PR Links: Agencies Don't Care About Diversity; Chipotle Slates PR Blitz to Woo Back Customers
By Editorial Staff
 

Careers Confessions of a PR Rep: Agencies don't care about diversity (S. Pathak) 

Crisis Chipotle to launch PR blitz to woo back customers (L. Fickenscher) 

Opinion EPA, in dispute over 'covert propaganda,' shows itself to be a political actor (WSJ) 

Food What do dietary guidelines mean for marketers? (R. McRoberts) 

Tech 5 phases of CES, as told by a PR pro (RP) 

Careers A PR girl on how to deal with career disappointment (S. Mintle) 

PA Oregon militia's bizarre PR tactics (Guardian) 

Cities Detroit looks to revive its reputation as US auto capital (CCTV) 

Category: PR Links
Tue., Jan. 12, 2016
PR Links: Healthcare Headlines in 2016; Data Proves PR Not Rocket Science
By Editorial Staff
 

Healthcare storiesHealthcare Looking back at 2015's top healthcare headlines to look ahead (B. Giller) 

PR This data proves PR is not rocket science (L. Hoffman) 

Tactics Getting down to brass tactics (S. Davila) 

Survey PR best positioned to manage corporate social media (F. Strong) 

PA #SOTU 2016 (S. Berhane) 

Apologies T-Mobile's CEO apologized for attacking a rights group in a foul-mouthed rant (B. Ranj) 

Crisis Blue Bell swears its ice cream is safe to eat (M. Quirk) 

Category: PR Links
Mon., Jan. 11, 2016
PR Links: Can KalaBios Shed Shkreli's Scandal? Dietary Guideline Takeaways
By Editorial Staff
 

Crisis Can KaloBios shed Shkreli's scandal? (WSJ) 

Food 2015 Dietary Guidelines: Five Takeaways (APCO) 

Careers Why networking should be your New Year's resolution (R. Koch) 

Careers How to stop worrying about becoming obsolete at work (M. Bonchek) 

Media Blame the fame game (S. Cody) 

Research Are you part of the digital haves or have-mores? (J. Manyika)

Slang Millennial slang to know for 2016 (KWE)

Tech My CES wish list (R. Ksar) 

Category: PR Links
Fri., Jan. 8, 2016
PR Links: Manning HGH Story Goes Oddly Quiet; Meet Cosby's New Spokeswoman
By Editorial Staff
 

Peyton ManningSports Peyton Manning steroid story goes oddly quiet (CBS) 

Crisis Meet Cosby’s new spokeswoman (NY Mag) 

Content Content marketers should find spokespeople outside the c-suite (J. Hall) 

2016 Global events to watch in 2016 (J. Walker) 

Fashion Oscar de la Renta’s new PR chief on the fashion landscape (Forbes) 

PR Why media relations is more important now than ever in PR (J. Mollica) 

Healthcare Are Twitter’s new conversational ads an opportunity for pharma? (E. O’Brien) 

Category: PR Links
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