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Category: PR LinksReturn to Latest News
Mon., Sep. 26, 2016
Political Wisdom of Arnold Palmer; What to Bet On In The Trump-Clinton Debate; Pitt & Jolie Hope for Perfect PR Ending; Doubts About Digital Ads Rise
By Editorial Staff
 
Arnold PalmerSports Arnold Palmer had the wisdom not to run for office (Wash. Post)

Pres. Debate What bettors expect in the Clinton-Trump debate (NY Times)

Brangelina Brad Pitt and Angelina Jolie hope for perfect PR Hollywood divorce (The Guardian)

Beer MillerCoors attacks Bud Light in new ad campaign (WSJ)

Digital Mktg. Doubts about digital ads rise over new relevations (WSJ)

Environmental PR When green PR marketing goes wrong (journalism.co.uk)

Prof Dev. Tips for public speaking anxiety (bridgeny.com)
Category: PR Links
Thu., Sep. 22, 2016
Florida's Zika Image Problem; Yahoo Confirms Huge Data Breach; Skittles Lessons for Brands
By Editorial Staff
 

The Atlantic - Florida's Zika Image ProblemTravel Florida's Zika image problem (The Atlantic) 

Crisis Yahoo confirms major data breach that could be largest hack of all time (BI)

Narrative Three things every brand should learn from Skittles (C. Winters) 

UK Tony Blair is shutting down his controversial PR shop (Fortune) 

Sports PR advisor reportedly responsible for Cam Newton's revised stance on race (ABS) 

Social Are LinkedIn endorsements unethical for PR pros? (A. Hanson) 

Politics The role of fact-checking in the presidential debates (S. Lessne) 

Politics The model for Trump's media relations is Joseph McCarthy (New Yorker) 

Entertainment How Angelina Jolie is winning the narrative (Buzzfeed) 

UK Sports giant under fire over PR advisor (Bloomberg) 

Quotes 4 Warren Buffett quotes about building and destroying a reputation (Benzinga)

Category: PR Links
Tue., Sep. 20, 2016
Bayer Could Drop Monsanto Name; Kim Kardashian Roasts WSJ in NYT
By Editorial Staff
 

MonsantoBrands Bayer could drop Monsanto name if mega-merger approved (Consumerist) 

Entertainment Kim Kardashian takes full-page in NY Times to roast WSJ (NY Mag) 

Social 20 ways Obama's PR team nails online marketing (HuffPost) 

PA Majority believe NC discrimination law hurt state's reputation (JN) 

Crisis Penn State Crisis Comms professor has crisis in adoration of Joe Paterno (Deadspin) 

Social 9 ways to advertise on Snapchat (L. Hitz) 

Category: PR Links
Mon., Sep. 19, 2016
The Deplorable (Client) Prospect; Biggest Digital Threats are Inside Your Company
By Editorial Staff
 

Deplorable prospectNewbiz The rise of the deplorable prospect (S. Cody) 

Security The biggest cybersecurity threats are inside your company (HBR) 

Crisis Mylan, Wells Fargo CEOs to testify this week (TheStreet) 

Op-ed Why politicians like Clinton keep their health a secret (E. Dezenhall) 

Corporate Standing by Starbucks new content campaign (C. Winters) 

Weddings Nina Pejoves, Dana Gorman (NYT) 

Category: PR Links
Thu., Sep. 15, 2016
Kaepernick and the Power of Protest; Ivanka's Toughest Inverview Comes from Cosmo
By Editorial Staff
 

Crisis Kaepernick and the power of protest (M. Beaty) 

Politics The toughest Ivanka Trump interview yet has come from Cosmo (Vox) 

Writing Corporate writing doesn’t have to sound like it’s written by committee (J. Bernoff) 

Workplace Why a leading PR firm chose Facebook at work (CIO) 

Content Why more content does not drive better results (A. Hicken) 

Brexit The challenges and opportunities global business (G. Watson) 

PR Biz Strategies for surviving a bad day in PR (C. Conner) 

PR 101 What do journalists like to see in PR email subject lines? (A. Nanji) 

Category: PR Links
Wed., Sep. 14, 2016
Telling the Truth About PR; How PR Has Changed in 25 Years; Trump Recasts TV Image
By Editorial Staff
 

Saving Arthur PagePR Saving Arthur Page: Telling the truth about PR (A. Kelly) 

Big Picture How has PR changed in the last 25 years (D. Landis) 

Media Donald Trump, new team recast his TV image (WSJ) 

Corporate Bad writing is destroying your company’s productivity (J. Bernoff) 

Strategy Five tips to align marketing and PR strategies (K. Amico) 

PR 101 How to pitch Brianne Nemiroff, editor, Viva Glam Magazine (PRC) 

Crisis Live videos add new layer of complexity to airline crisis management (Tnooz) 

Politics Hillary’s ‘nurse’ is actually a PR bigwig (NY Post)

Category: PR Links
Tue., Sep. 13, 2016
Dropping the Bro in Beer Marketing; Snowden's PR Campaign for a Pardon
By Editorial Staff
 

Marketing Bottoms Up: One exec’s quest to turn down the bro in beer marketing (Digiday) 

Entertainment Ryder loses voice to ALS, determined to find cure (KABC) 

PA Snowden’s PR campaign for an Obama pardon is in full swing (Vice) 

PA Bush’s former press secretary releases handwritten notes from 9/11 (NY Post) 

Ads Texas mattress company apologizes for ad mocking 9/11 (B. Palma) 

Entertainment Publicist says stars are doing more acting than you think (LVRJ) 

Entertainment Can Ryan Lochte really rehab his image on DWTS? Others did (eOnline) 

Category: PR Links
Wed., Sep. 7, 2016
Sorry State of Social Engagement; Successful Reviews Program; Apple's Presser
By Greg Hazley
 
Sorry state of social mediaSocial The sorry state of social media engagement (C. Penn) 

Hyperbole Questioning claims that are too good to be true (K. Firestone) 

Tactics Five tips for a successful reviews program (L. Rauwendaal) 

Tech Wrap-up of Apple’s press conference (Consumerist) 

Media Starbucks moves into ‘content creation’ with digital series (AP) 

Healthcare Can Allergan CEO Brent Saunders lead big pharma to a better reputation? (Forbes) 

EconDev Ireland fights to restore investment reputation after Apple ruling (Reuters) 

Public Affairs DEQ spokesman who urged Flint to ‘relax’ lands new job (DFP) 

Public Affairs WV attorney general spokeswoman fired after supremacist rant (CN) 

Category: PR Links
Tue., Sep. 6, 2016
A CEO Would Be Fired for What Trump Said About Bankruptcy; Plea for Plain English in Financial Docs
By Editorial Staff
 

trumpCrisis A CEO would be fired for what Trump said about bankruptcy (E. Dezenhall) 

IR A plea for plain english in financial documents (S. Lipin) 

Strategy The power (and perils) of ‘no comment’ (C. Allen) 

Tourism Maine tries to save tourism image amid boycott call (AP)

Media Fox News investigation was just a PR offensive (MMFA) 

Corporate Apple should put its tax returns where its PR is (Bloomberg) 

Corporate Goldman Sachs bans partners from political giving (Bloomberg) 

Content Is this the future of newspaper video? (L. Hoffman) 

Category: PR Links
Wed., Aug. 31, 2016
Frayed Reputation of Egyptian Cotton; Lambo Tries to Shake Off Macho Image; Small PR Budgets
By Editorial Staff
 

Fashion The frayed reputation of Egyptian cotton (Bloomberg) 

Auto Lamborghini is trying to shake off its macho image (BI) 

Strategy How to make the most of a small PR budget (E. Roderick) 

Shift Sex doesn't always sell - Abercrombie moves toward more wholesome image (CNBC) 

Management How to survive a company scandal you had nothing to do with (HBR) 

Internship Weber Shandwick Seattle is hiring (WS) 

Events How to orchestrate a flawless red carpet (N. Rodrigues)

Media An app becomes a TV show (LR) 

Politics Trump surrogate apologizes for spreading doctored Clinton image (LA Times) 

Category: PR Links
Tue., Aug. 30, 2016
3 Brands That with Emotional Conversations in Rio; B2B Marketing Value Proof; Placements in a Non-Stop News Cycle
By Editorial Staff
 

Rio 3 brands that engaged consumers in emotional conversations (M. Lourenci)

Marketing Proof of B2B marketing value does not start with the competition (F. Strong) 

Tactics Getting placement in a non-stop news cycle (A. Perkins) 

Strategy When every day is a holiday, when do you celebrate? (E. Cochrane) 

PR 101 What do reporters really want? We've made it our mission to find out (J. Stehlin) 

Int'l ISIS spokesman killed in Aleppo, group says (CNN) 

Category: PR Links
Fri., Aug. 26, 2016
EpiPen Maker Slammed for 'PR Move'; Bresch Needs Dose of Empathy; NC Admits 'Bathroom Bill' Harm
By Editorial Staff
 

Crisis EpiPen maker Mylan slammed for 'PR move' in price hike controversy (CBS News) 

Crisis Heather Bresch needs a dose of empathy (D. Rene)

PA NC agrees 'Bathroom Bill' is hurting the state's reputation (HuffPost) 

Sports An Olympic sized scandal: PR lessons learned (R. Barokas)

Sports Three things NBC and the Olympics reminded us about content (J. Licko) 

Sports Sorry, that's not your hashtag (A. Percival) 

Media Sorry, Nick [Denton] (J. Jarvis) 

Category: PR Links
Tue., Aug. 23, 2016
The Disclosure Wars; Investing in Social Media Property You Don't Own; Pokemon Go Over?
By Editorial Staff
 

Transparency The disclosure wars (J. Courtovich) 

Disclosure Could Times expose help level the playing field for advocates in the press? (D. Rakestraw) 

Content Marketing Don't make home improvements on a rental property (F. Strong) 

Retrospective A quarter century of lessons learned working in PR (B. Pickard) 

Tech Has Pokemon go run its course? (Consumerist) 

Content 3 content marketing strategies you should know (N. Rideout)

Social How long before brands completely abandon Twitter? (A. Hanson) 

Category: PR Links
Fri., Aug. 19, 2016
The Secret Voice of America's Power Players; PR Firms Should Focus on Winning, Not Cash; Losing Clients With Social Media
By Editorial Staff
 

Ghostwriter The secret voice of America's power players (Ozy) 

PR Biz PR firms should focus on winning over cash (The Hill) 

Politics NBC's Katy Tur on being called out by Donald Trump (Marie Claire) 

Social How social media causes some PR pros to lose out on potential clients (M. Peters) 

Politics Ex-Breitbart PR chief: Trump's new campaign CEO talked like white supremacist (Rawstory) 

Healthcare Health companies label thousands of patient deaths as 'injuries' (CNBC) 

Sports Do female athletes get stiffed by the sports industry? (Fast Co.) 

Higher Ed UC Berkeley invested in consultants to boost chancellor's image (SF Chron) 

Category: PR Links
Mon., Aug. 15, 2016
Times Changin' for IR Pros; Newspaper Group's PR Defense Stumbles After Oliver Report; Periscope?
By Editorial Staff
 

IR The times they are a changin', for IR pros (K. Holman) 

Response Why one association's PR defense stumbled after John Oliver piece (AN) 

Q&A Measurement guru Angie Jeffrey (S. Burke) 

Tools Why LinkedIn is completely missing the boat with its influencer videos (A. Hanson) 

Social Should my brand use Twitter's Periscope? (D. Landis) 

Ethics Think tanks and the NY Times (E. Tchividjian) 

Sports NFL teams ask for support for injured PR intern (TO) 

Category: PR Links
Thu., Aug. 11, 2016
Top Brands Compete for Relevance, Not Attention; Top Tech Trends for '16; Does Location Matter in PR?
By Editorial Staff
 

Big Picture The top brands compete for relevance, not attention (B. Solis)

Tech Alexa, what are the top tech trends so far this year? (N. Blair) 

Careers Does location matter in PR? (C. Sparrer) 

Events BlogHer16: One man's perspective (B. Baxter) 

Tech Innovation, disruption, and avoiding the fate of Pets.com (A. Ricci) 

PR 101 The 5 components of a successful press release (D. Friedlander) 

Q&A Sandy Lish, founder of The Castle Group (Cision) 

Category: PR Links
Wed., Aug. 10, 2016
Gizmodo Clickbait Calls Out Microsoft PR for Doing Its Job; FTC to Crack Down on Social Media Celeb Posts
By Editorial Staff
 

Tech Gizmodo clickbait calls out Microsoft PR for doing its job (HuffPost) 

Finance Finsbury, Sard, Brunswick get paid in ARM deal (Guardian) 

Social FTC to crack down on paid celebrity posts that aren't clear ads (Bloomberg) 

Narrative PR unchained with Quentin Hardy from the Times (M. Lewelling) 

Digital The digital strategy driving Gatorade's growth (C. Beuley) 

Branding 5 tips on creating a personal brand (M. Legair)

Meme Voce co-founders share their #firstsevenjobs (R. Ksar) 

Category: PR Links
Tue., Aug. 9, 2016
Delta Digs Out; 'Sorry' Goes Miles for a Brand in Crisis; PR Studies; Agency Myths Dispelled
By Editorial Staff
 

Delta CEO Ed BastianCrisis Delta digs out (R. Levick) 

Crisis Six tips to help manage a PR disaster (Telegraph) 

Crisis Computer outage could tarnish Delta's on-time reputation (AP) 

Crisis 'Sorry' goes miles for a brand in crisis (C. Cole) 

Agencies 10 myths about PR agencies, dispelled (BT) 

Studies Summaries of three recent PR sector studies (F. Strong) 

Sports Why the most offensive image in sports has yet to die (Wash Post) 

Category: PR Links
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
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Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
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Thu., Sep. 22
How Hillary Wins the Debates
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Wed., Sep. 21
Cable TV: Not on Top of the News
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Tue., Sep. 20
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Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
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Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
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PR RFPs:
Mon., Sep. 19
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Fri., Sep. 16
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Wed., Sep. 14
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Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
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Thu., Aug. 25
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Top 10 PR firms for 2016:
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