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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Category: PR LinksReturn to Latest News
Thu., Oct. 8, 2015
PR Links: Can you insure your reputation?; Saudis continue PR hiring spree; Pinterest expands paid content....
By Greg Hazley

Corporate Can you insure your reputation? (P. Hirigoyen)

Int'l Saudis continue hiring spree of American lobbyists, PR firms(The Intercept)

Content Pinterest expands buyable pins (TC)

Tools The triumphant return of the email newsletter (HBR)

Tech Facebook test Reactions (C. Thilk)

Q&A How to pitch freelance editor Diana Vilibert (PRC)

Marketing How Tesla, Under Armour and Sonos do branding (HBR)

Podcast Should you pay influencers for Instagram posts? (S. Holley)

Quotes 15 quotes for PR pros (R. Rayner)

Category: PR Links
Wed., Oct. 7, 2015
PR Links: Philly's Post-Pope PR Fallout; Your Client Hates You; The Casual Approach to Reaching Millennials...
By Greg Hazley

Travel Philadelphia's PR disaster tarnishes its second-class self-image (G. Matusky) 

Clients Your client hates you and you don't even know it (A. Saxe) 

Marketing The casual approach to Millennial marketing (L. Petrosky) 

Corporate No PR campaign will save Walmart from being 'Exhibit A' of bad worker policies (R. Trumka) 

Fashion 4 things this PR girl wants fashion bloggers to know (S. Mintle) 

Media 'I want to get on Buzzfeed!' is replacing 'I want to be on Oprah!' (A. Hanson) 

Healthcare FDA needs a communications AdComm (M. Senak) 

Finance 4 types of activist investors and how to spot them (D. Romito) 

Data The plural of anecdote is not data (K. Lioy) 

Category: PR Links
Tue., Oct. 6, 2015
PR Links: B2B Content Marketing's Poor Grade; Sports PR; Twitter's Moments...
By Greg Hazley
B2B Survey finds tough grades on B2B content marketing (F. Strong)

Sports PR guru who posted racist tweet surfaces in fantasy sports scandal (NY Post) 

Sports British PR guy has best reaction after NFL star storms out of press conference (Independent) 

Tech Twitter launches Moments to capture, well, moments (C. Thilk) 

PR 101 What PR can learn from 'Star Wars' (Z. Evans) 

Int'l Why the US is so bad at countering ISIS propaganda (Vox)

Int'l Public Diplomacy is not propaganda (PDC)
Category: PR Links
Mon., Oct. 5, 2015
PR Links: Wales Won't Let Wikipedia Become a 'PR Platform'; Merkel Says VW Hasn't Hurt Germany's Image....
By Greg Hazley
Wikipedia Wales vows to 'not let Wikipedia become a PR platform' (The Drum)

Media Third CBS News PR staffer to depart (TV Newser)

Failing Venezuela paying multiple American PR firms to polish image (R. Torossian) 

Crisis Merkel says VW scandal has not hurt Germany's reputation as good place for business (Reuters) 

PA Federal agency pays Edelman to ask reporters for 'messaging' help (Wash Post)

Finance How Twitter can teach IPO aspirants what 'going public' really means (D. Evanson) 

Obit Al Abrams, Motown records' first publicist, at 74 (NY Times)

Sports Should media be granted NFL locker room access? (Sporting News)
Category: PR Links
Fri., Oct. 2, 2015
PR Links: United CEO Starts Tenure with Apology; VW, Schadenfreude and PR; The Fine Line Between Hospitality and Creepy....
By Greg Hazley

oscar munozCorporate United CEO starts tenure with apology (Dow Jones)

Reputation The joy of pain - VW, schadenfreude and PR (H. Yaxley)

CRM Technology and the fine line b/t hospitality and creepy (J. Stemm)

Tools 5 reasons why you should use Pinterest as a marketing tool(A. Loewy)

PR 101 6 tips for PR pros to stand above the crowd (A. Ridings)

Crisis Add 'to Volkswagen' to the business lexicon (N. Hobson)

Q&A The Spin Sucks Inquisition: Frank Strong (G. Dietrich)

Management Letting good people go when it's time (HBR)

Travel Highlights from PRSA's travel & tourism webinar (M. Griffiths)

Tech Rising challenges and concerns over 'Yelp for humans' app(K. Freberg)

Category: PR Links
Thu., Oct. 1, 2015
PR Links: RFP Headaches; US Enlists 'Zero Dark Thirty' Writer for Anti-ISIS Push; NASA's Mars PR Machine Revs Up with Damon Film...
By Greg Hazley

Clients Dear valued vendor (S. Cody)

Int'l US turns to 'Zero Dark Thirty' wrtier for anti-ISIS propaganda(DB)

Crisis The pollution 'bug' that bit Volkswagen threatens carmaker's image (S. Bauer) 

Space NASA's Mars PR machine goes into overdrive (Bloomberg)

Film How Matt Damon's PR woes could hurt 'The Martian' - and what he could learn from it (Flavorwire) 

Legal Woman sues SeaWorld over phone recording leaked to newspaper (O. Sentinel)

Publicity Hollywood's rash of interview walkouts: PR experts offer solutions (THR)

Category: PR Links
Wed., Sep. 30, 2015
PR Links: How Marketing Turned the EpiPen into a Billion-Dollar Biz; Tesla SUV Launch a PR Mess...
By Greg Hazley
Healthcare How marketing turned EpiPen into a billion-dollar business (BBW) 

Tesla SUV launch was a marketing and PR disaster (Venture Beat) 

Kenyan marathoner short of record after Nike shoes fail(WSJ) 

Should we trust Apple to give us the news? (Fortune) 

PR contract for police contract raises eyebrows (LM) 

Twitter trolls abuse Hyundai's #BecauseFootball hashtag(TNW) 

PA Author
 Lemony Snicket to give $1M to Planned Parenthood(NY Mag) 

Blacks Ops PR stunt goes haywire (Segment Next)
Category: PR Links
Tue., Sep. 29, 2015
PR Links: The PR man who launched 200 companies; Twitter looks beyond 140 characters...
By Greg Hazley

Tech The PR man behind the launch of more than 200 companies(Mashable)

Fashion How Burberry mended its checkered reputation (Globe & Mail)

Tech Twitter looking beyond its 140-character limit (Re/code)

Publicity Water on Mars is out-of-this-world PR (Mumbrella)

Social Facebook ads are all-knowing, unblockable, and in everyone's phone (Bloomberg) 

Category: PR Links
Mon., Sep. 28, 2015
PR Links: What Volkswagen Must Do to Restore Its Rep; Clinton Blames Media for Wife's Woes; Facebook's Blogging Update...
By Greg Hazley

Crisis What Volkswagen must do to restore its reputation (N. Kalm)

Agencies Tips from Omnicom's agency 'stars' (S. Forth)

Social How much is a social media influencer's audience really worth? (Ad Age)

Politics Bill Clinton says GOP, media at fault for wife's woes (AP)

Corporate Page Society mulls future of the C-suite (APS)

Tools Facebook Notes gets an update (R. Morton)

Tools Facebook blogging could be great (N. Hobson)

PA FTC sues marketers who gag customer reviews (PR)

Tech Alibaba cements reputation of big tech IPOs as portfolio dogs(USA Today)

Category: PR Links
Fri., Sep. 25, 2015
PR Links: Girls' Pope Encounter Planned by Immigration Group;
By Greg Hazley
Int'l Girl's Pope Encounter Planned by Immigation Group (AP) 

EconDev The 5 biggest mistakes in economic development marketing (DCI) 

Healthcare Can Doctors improve patient outcomes with social media? (Forbes) 

Corporte If the Pope were a PR guy, here's what he'd tell your CEO (C. Winters)

Social The Week in Social: Instagram passes Twitter in users (R. Pritchard) 

Politics Carly Fiorina's Legacy as H-P CEO (HBR) 

History If you're a fan of 'astroturfing,' you're probably a fan of Edward Bernays (J. Wheeler) 

Crisis Volkswagen's PR response made things worse, experts say (Marketwatch)
Category: PR Links
Thu., Sep. 24, 2015
PR Links: Don't Be in the Incumbent in a Review; VW Crisis Continues; Teen in Clock-Bomb Gets PR, Legal Advice....
By Greg Hazley

Agencies How to avoid being the incumbent in a review (Ad Age)

Crisis Assessing the sings of Volkswagen, Toyota and GM (HBR)

Crisis Can a tarnished VW emerge successfully from dieselgate?(N. Hobson)

Crisis The one thing that still might save VW's reputation (Y. van Bokhoven)

Media Teen in clock/bomb case has new attorney, PR reps (K. Kalthoff)

Tools How snapchat is disrupting the news industry (N. Artavia)

Food Childhood obesity and the power of influencer strartegy (A. Abell)

Tools The power of use cases in PR pitching (M. Eaton)

PR 101 How to pitch the media in an email (J. Newman)

Clients Winning the client game lessons from the ballfield (A. Marcus)

Category: PR Links
Wed., Sep. 23, 2015
PR Links: The VW Crisis; 'PR Is Dead to Me' is Overreaching; 'Dislike' and Marketers
By Greg Hazley

Crisis What VW didn't understand about trust (HBR) 

Crisis After a long love affairs, I'll never look at a VW the same way (T. Roberts)

Crisis How Volkswagen can salvage its wrecked reputation (Wired)

Themes Why 'the PR industry is dead to me' is overreaching (G. Dietrich)

Apps Instagram and Pinterest keep growing, but does size matter? (C. Thilk)

Social What a 'dislike' button means for marketers (M. Bhandarkar)

Measurement 20 PR measurements beyond impresions & AVEs for sales value (K. Finley)

Comment Marketing and PR must not control social media expression (J. Lipschultz) 

Category: PR Links
Tue., Sep. 22, 2015
PR Links: Volkswagen in crisis; 3 questions for any strategy; Our PR firms reputation became a liability...
By Greg Hazley
Social Facebook, LinkedIn targeting workplace productivity (J.

Tech 6 golden lessons on PR for startups (W. Ogunlade) 

Tech Our PR firm's reputation became a liability, and what we did about it (J. Sutphin) 

Healthcare Anthem and Aetna know this: Reputations matter (P. Keckley)

Agencies Peppercomm's biggest new biz mistakes part II (PC) 

Strategy 3 questions to ask of any strategy (C. Wolverton) 

Tech Apple, Facebook, Google an emerging trend index (K. Dugan) 

Content Story of Content: An excellent film that explains new marketing (D. M. Scott) 

Vid Is Volkswagen's reputation polluted by diesel cheating?(Bloomberg) 

Crisis Volkswagen at the crisis PR podium (D. Bedell)
Category: PR Links
Mon., Sep. 21, 2015
PR Links: Chipotle Attacks; Planet Pluto's PR machine; Israel outsources PR in US
By Greg Hazley
Corporate Why is Rick Berman attacking Chipotle? (PRWatch) 

A peak inside the pluto PR machine (K. Englehardt) 

Talk about transparency: Peppercomm's 20 biggest new business mistakes (S. Cody) 

The TED factor (A. Moynihan) 

Insurers using lobbying muscle, campaign cash to push mergers (W. Potter) 

Israel considers outsourcing its PR in US (Ha'aretz) 

Ogilvy, Good Scout Group join to boost CSR efforts in US(Governance Now) 

Exercise caution when using audience photos in your content marketing (C. Thilk) 
Category: PR Links
Fri., Sep. 18, 2015
PR Links: PR Confessions of Fashion Week; Cities Woo Conventions with Rooms....
By Greg Hazley

Feature PR Confessions: Anonymous publicist on secrets of fashion week (Paper Mag)

PR Little League hires PR firm to juggle new found stardom(Cumberlink)

Int'l What does the Pope's visit mean for Cuba? (Brookings)

Content Is the corporate blog still content marketing's 'home base'? (A. Hanson)

FoodBev Taco Bell abruptly closes its upscale 'American-inspired' taco restaurant (consumerist)

PR 101 A guide to holiday gift guides (M. Mowery)

Tools Updating the digital trends of 2014 (ED)

Travel Looking for conventions, cities add hotel rooms (NY Times)

Tech Periscope introduces web profiles (C. Thilk)

Corporate Why CCOs are required in risk management (B. Harrison)

Category: PR Links
Thu., Sep. 17, 2015
PR Links: Measuring Public Affairs; GM Near Settlement; The Ad That Could Kill Fiorina...
By Greg Hazley
Measurement Measurement and evaluation of public affairs (S. Kochhar) 

Healthcare What does the FDA do in a gov't shutdown? (M. Senak)

Crisis GM, Justice Dept near criminal settlement (WSJ) 

Politics This is the ad that could kill Carly Fiorina's campaign(Wash Post) 

PR 101 Is it ok to tall a little white lie? (J. Newman) 

Tactics Setting a Guinness World Record for PR (C. Conner) 

Politics 6 lessons for communicators from the Republican presidential debate (L. Kersey)

Media In bashing NY Times, Brock embraces anonymous sources(E. Wemple) 

Food McRevolt: The frustrating life of the McDonald's franchisee(Bloomberg) 

Fallout Kim Davis saga raises concerns about Kentucky's image(WFPL)
Category: PR Links
Wed., Sep. 16, 2015
PR Links: Facebook Dislikes and Data-Driven Marketers; 'National Days' and PR...
By Greg Hazley
Social What Facebook dislikes could mean for data-driven marketers (C. Penn)

PR The 12 weirdest 'national days' reveal potential PR strategy (L. Hoffman) 

Media Gannett takes idea behind AZ Storytellers nationwide(Poynter) 

Tools A picture worth a thousand words (on thousands of websites) (C. van Dulmen) 

Policy Why paid leave matters for the future of business (HBR) 

Agencies Peppercomm reconsidering OJ Simpson partnership (S. Cody) 

Slideshare Why rebrand? (Dixon|James) 

Lessons Five things marketers can learn from fantasy football (R. Gartman)
Category: PR Links
Tue., Sep. 15, 2015
PR Links: The last mile in marketing; United's steep reputation climb....
By Greg Hazley

Marketing Teaching and relevance: The last mile in marketing (F. Strong)

Digital Making your marketing experiential (C. Thilk)

Crisis United faces steep climb to fix reputation (NY Times)

Review 'Trust Me PR is Dead' (M. King)

Tools Four free tools every content strategist should be using (L. Fowler)

PR 101 The press release mistake you need to stop making (S. Larson)

Comment If a white paper falls in a forest and no one reads it, does it make a difference? (S. Cody)

Biz Small business, mega-brands and hope (J. Monson)

SEO You're the #1 SEO loser (K. Lioy)

Category: PR Links
Fri., Sep. 11, 2015
PR Links: I work in PR and we're all terrible; A black eye for GM; McDonald's egg scheme...
By Greg Hazley
Comment I work in PR and we're all terrible (Guardian) 

Crisis A black eye for GM (J. Horton) 

Tribute Saying goodbye to Peter Hannaford, perhaps an era (N. Cohen) 

Food Mcdonald's egg scheme is more than PR (Forbes) 

Healthcare Weekly roundup at the FDA (M. Senak) 

Crisis In 4 words, did Harry Styles undo Sea World's expensive PR campaign (Upworthy)

Tech Google and Twitter team up to offer 'instant articles' with a twist (Recode)

Lessons 3 things JK Rowling taught us about marketing (M. Quinn) 

Interns Survival tips for interning at NY Fashion Week(PRCouture)
Category: PR Links
Fri., Sep. 4, 2015
PR Links: Digital is always better; 7 elements of 'good' PR; Sex and violence don't sell...
By Greg Hazley

Comment Digital is always better (R. Koch) 

Marketing Why sex and violence don't sell (N. Torres) 

Travel Why some consider 'Brand Jamaica' a problematic idea (GVO) 

PR 7 elements of 'good' PR (T. Defren) 

Politics Trump's image up sharply among Republicans (Gallup) 

Sports Deflategate witch hunt damaged NFL, PR experts say (Boston Herald) 

Wikipedia Using Wikipedia as PR is a problem, but lack of a critical eye is worse (Phys)

Corporate Personalizing your corporate brand is like an award show (K. Bertram) 

Brands Lawsuit says Honest Company products dishonest about 'natural' claims (Consumerist) 

FoodBev Was the McWhopper campaign a McFlop? (K. Keegan) 

Logos Keep simple and carry on (L. Milverton)

Category: PR Links
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