Brunswick Group is advising Mercury Payment Systems, the Colorado-based point-of-sale electronic payment technology provider planning an initial public offering.

mercuryRenaissance Capital analysts forecast the IPO could raise from $200M-$300M, well above the "placeholder" $100M the company designated in its filing.

Mercury last month kicked off a search for a VP of corporate communications. Marie Rotter is director of communications.

The company, which slates a Nasdaq listing as MPS, was founded in 2001 in Durango, Colo., and produced 2013 revenue of $237.3M on net profit of $42.7M.

Brunswick Group's San Francisco outpost advises Mercury. Director Jason Golz, who worked the Facebook IPO at Brunswick, and director Brian Baker, who was in-house at Visa during its blockbuster IPO, lead the work.

A unit of private equity firm Silver Lake – a Brunswick client -- owns a majority stake in Mercury.