Colorado's tourism entity has postponed a competitive pitch process to handle its social media account.
The notice came April 8, a month and a half after agencies submitted proposals.
The Colorado Tourism Office in January pulled the plug on a review of its $500K PR account handled by MMGY, but pressed ahead with RFPs for advertising/marketing and social media. The CTO said it planned to hire an in-house director of PR in lieu of the PR account.
The SM account was pegged at around $300K. The CTO said this week that it is postponing the SM review as it evaluates its new PR and communications structure.
The CTO on April 8 awarded its $8M advertising account to Denver-based incumbent Karsh & Hagan.
What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.
Audiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.
Can public relations help counteract the dissension fostered by the power of digital platforms to spread hate, fear and confusion?
The number of Americans who get their news from TikTok has quadrupled in the last three years, according to a recent Pew Research Center report.
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