Atlanta’s Trevelino/Keller has picked up the more than 300 unit-Johnny Rockets restaurant for marketing and B2B support.
Since 2013, private equity firm Sun Capital Partners has owned the made-to-order hamburger outfit also known for its, milk shakes, upbeat music, dancing servers and all-Americana format.
James Walker, chief development officer at Johnny Rockets, said T/K earned the business it has “enhanced the reach of numerous brands precisely where we are now.”
Already in 26 countries, the restaurant is looking to expand both overseas and in the U.S.
What the biggest meal of the day can teach us about serving up effective nutrition communications campaigns.
Tips to refine and amplify your CPG brand strategy to win in 2024 and beyond.
Strategic communications strategies for success in the growing “food is medicine” movement.
How brands can authentically communicate sustainability issues and create a brand experience that’s compatible with consumers’ values.
Communicating the effects that climate change and a growing world population have on our food system—and why change is needed.
Have a comment? Send it to 
No comments have been submitted for this story yet.