Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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An important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.
When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.
Consumers and companies are engaging in social issues more than ever, which is changing not only the foods we’re consuming, but may finally drive an evolution in consumer product purchasing habits as well.
Millennials may be the most food savvy and label-conscious generation to date, but their reliance on non-traditional channels when educating themselves on nutrition, recipes, products and food news has made them an elusive demographic for marketers.
Food and beverage PR specialist Teuwen has been named 2017 AOR for Bureau National Interprofessional du Cognac (BNIC), which acts on behalf of all the Cognac growers and firms of the region of production.
Located beneath NYC's Columbus Circle, TurnStyle offers subway riders a blend of local food vendors and specialized lifestyle shopping.