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Category: Food & Beverage PRReturn to Latest News
Tue., Sep. 27, 2016
marlo Named Margaritas AOR
By Jon Gingerich
 
Margaritasmarlo marketing has been named agency of record for Margaritas Management Group Inc., owners of east coast restaurant chain Margaritas Mexican Restaurant.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Rubenstein Brews PR for Eight O’Clock Coffee
By Jon Gingerich
 
Eight O'Clock Coffee - InfusionsRubenstein Public Relations is handling a media relations campaign for coffee product brand line Eight O’Clock Coffee.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Ribera del Duero and Rueda Pick PadillaCRT
By Jon Gingerich
 
PadillaCRTPadillaCRT has been enlisted to bring U.S. awareness to Spanish wine regions Ribera del Duero and Rueda.
Category: Food & Beverage PR
Fri., Sep. 9, 2016
Margaritaville Hires Hemsworth
By Jon Gingerich
 
Margaritaville HoldingsHemsworth Communications has been named global agency of record for Margaritaville Holdings, LLC.
Category: Food & Beverage PR
Thu., Sep. 1, 2016
HFactor Enlists Evins
By Jon Gingerich
 

HfactorHFactor has appoimted Evins Communications as its PR and marketing agency of record.

Category: Food & Beverage PR
Wed., Jul. 27, 2016
Philadelphia Wants PR Counsel for Sugary Beverage Tax
By Editorial Staff
 
Soda rack at supermarketPhiladelphia, the first major city in the nation to pass a sugary beverage tax, is looking for a PR firm to guide communications for its rollout.
Category: Food & Beverage PR
Wed., Jul. 27, 2016
Avocados From Mexico Picks Weber Shandwick
By Editorial Staff
 
AvocadoAvocados From Mexico, the top-selling avocado brand in the US, has picked Weber Shandwick to guide advertising and PR for the foodservice sector.
Category: Food & Beverage PR
Fri., Jul. 22, 2016
Pocky Picks S+L PR
By Jon Gingerich
 
PockyS+L PR has been named U.S. agency of record for iconic snack brand Pocky.
Category: Food & Beverage PR
Fri., Jul. 8, 2016
Deveney Dishes PR for Emeril’s Homebase
By Jon Gingerich
 
Emeril LagasseDeveney has been named PR agency of record for Emeril’s Homebase, the corporate office that manages restaurants belonging to celebrity chef Emeril Lagasse.
Category: Food & Beverage PR
Mon., Jun. 27, 2016
Fineman Guides Dunkin in NoCal
By Editorial Staff
 
dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.
Category: Food & Beverage PR
Tue., Jun. 14, 2016
360 Hatches PR for Pete and Gerry’s
By Jon Gingerich
 
360 PR360 Public Relations has been named agency of record for egg producer Pete and Gerry’s Organics.
Category: Food & Beverage PR
Mon., Jun. 13, 2016
Evins Serves PR for Chef Currence
By Jon Gingerich
 

John CurrenceEvins Communications has been named agency of record for James Beard award-winning chef John Currence.

Category: Food & Beverage PR
Tue., Jun. 7, 2016
Spong, Carmichael Lynch Sweeten PR for Truvia
By Editorial Staff
 
TruviaSugar substitute Truvia has engaged Spong and Carmichael Lynch for PR and ad work, following a competitive pitch.
Category: Food & Beverage PR
Wed., Jun. 1, 2016
PadillaCRT Purchases FoodMinds
By Jon Gingerich
 

PadillaCRTPadillaCRT has acquired Chicago-based food and nutrition shop FoodMinds LLC, effectively establishing one of the largest independent food and beverage agencies in the country.

Category: Food & Beverage PR
Tue., May 31, 2016
Cohn & Wolfe Dines at Applebee's
By Editorial Staff
 
ApplebeesApplebee's has served global PR duties to Cohn & Wolfe, following a competitive pitch.
Category: Food & Beverage PR
Wed., May 11, 2016
FDA Examines Definition of 'Healthy'
By Jon Gingerich
 
US FDAThe Food and Drug Administration plans to re-evaluate its current definition of the term "healthy," which could have a direct impact on how food companies market their products.
Category: Food & Beverage PR
Wed., May 11, 2016
Chuck E. Cheese's Chooses Current as AOR
By Jon Gingerich
 
Chuck E. CheeseIconic restaurant chain Chuck E. Cheese's has named Current its public relations agency of record.
Category: Food & Beverage PR
Mon., May 2, 2016
Teuwen Sets Up San Francisco Shop
By Jon Gingerich
 
Teuwen CommunicationsFood, wine and spirits agency Teuwen Communications has broken ground on a San Francisco office.
Category: Food & Beverage PR
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
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November: Technology PR
December: Entertainment & Sports PR
 
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