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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '14
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Category: Food & Beverage PRReturn to Latest News
Mon., Apr. 14, 2014
TK Sings PR Tune for Johnny Rockets
By Kevin McCauley
 
johnny rocketsAtlanta’s Trevelino/Keller has picked up the more than 300 unit-Johnny Rockets restaurant for marketing and B2B support.
Category: Food & Beverage PR
Tue., Mar. 11, 2014
Edelman Delivers for Papa John's
By Greg Hazley
 
papaPapa John’s, the No. 3 pizza delivery chain, has hired Edelman as its PR firm to elevate brand awareness and contributing to overall marketing strategy.
Category: Food & Beverage PR
Wed., Mar. 5, 2014
Washington Gets Tough In Battle Over Obesity
By Jon Gingerich
 
O'Dwyer's MagazineFederal health agencies have changed their tactics in the battle over obesity. After decades of passive campaigns meant to educate Americans on the dangers of excessive fats and sugars, authorities have now ditched this strategy for more aggressive measures. 
Category: Food & Beverage PR
Tue., Feb. 25, 2014
Cone Dines with Natural Halal Brand Saffron Road
By Greg Hazley
 
saffronSaffron Road Food, an all-natural halal-certified food marketer, has engaged Cone Communications after a review the serve as AOR.
Category: Food & Beverage PR
Tue., Jan. 28, 2014
FoodMinds Opens in DC
By Greg Hazley
 
Chicago-based FoodMinds has opened a Washington outpost, the latest move in the eight-year-old firm's ramp-up on the policy side of food and nutrition PR.
Category: Food & Beverage PR
Thu., Jan. 9, 2014
Firms Work Diageo-Diddy 'Luxury' Tequila Deal
By Greg Hazley
 

deleonFTI Consulting and DKC PR worked PR for Diageo's joint venture with Sean "Diddy" Combs to buy the luxury tequila brand DeLeon.

Category: Food & Beverage PR
Thu., Dec. 19, 2013
Restaurants Open in Former Williams Club in NY
By Jack O'Dwyer
 
shakespeareTwo restaurants have opened on the site of the former Williams Club at 24 E. 39th St., which was a meeting place for many years for PR groups including the Chemical Communications Assn. and the Wednesday PR Group of PR firm owners.
Category: Food & Beverage PR
Fri., Dec. 13, 2013
Post: The Simple Truth about Carbs and Sugar is in Dietary Guidance
By Dr. Robert Post
 
robert postThere's never been a time like the present with as much interest in the press about nutrition and approaches to healthy eating and lifestyles.
Category: Food & Beverage PR
Mon., Dec. 9, 2013
Produce for Kids Seeks PR firm
By Greg Hazley
 
produce logoA national campaign encouraging kids to eat produce is searching for a PR firm to guide a spring 2014 push tied to raising funds for children's hospitals.
Category: Food & Beverage PR
Mon., Dec. 9, 2013
Junk Food Is New Cigarettes - Health Advisors
By Jack O'Dwyer
 
The new set of guidelines for lowering cholesterol, released in November by heart organizations and which could about double the number of people taking statins, already a $30 billion market, has touched off a barrage of criticisms and resulted in increased media attention on diet and health.
Category: Food & Beverage PR
Thu., Dec. 5, 2013
110+ PBS Stations Airing 'Grain Brain'
By Jack O'Dwyer
 
brain changeA 90-minute TV special saying that wheat, carbohydrates, sugar and statins should be replaced in the diet with healthy fat from grass fed beef, free range chicken and wild caught fish is airing on more than 110 PBS Stations from early December through Dec. 11.
Category: Food & Beverage PR
Mon., Dec. 2, 2013
Eat Fats, Dump Carbs and Statins, Says Best Seller
By Jack O'Dwyer
 
perlmutterGrain Brain: The Surprising Truth about Wheat, Carbs and Sugars—Your Brain’s Silent Killers is a New York Times best seller in the dining category by Dr. David Perlmutter, a neurologist and nutritionist.
Category: Food & Beverage PR
Fri., Nov. 22, 2013
Irish Food Board Winds Down Pitch
By Kevin McCauley
 

bord biaBord Bia, or Irish Food Board, expects to wrap up the pitch for its consumer PR account by Christmas.

Category: Food & Beverage PR
Thu., Nov. 21, 2013
FoodMinds Offers Compass to Guide Reg Overhaul
By Kevin McCauley
 

Chicago-based FoodMinds has developed the Food Label Compass to help marketers deal with the Food & Drug Administration’s impending overhaul of nutrition labeling.

Category: Food & Beverage PR
Fri., Nov. 15, 2013
WellPet Seeks PR Firm
By Kevin McCauley
 
wellness-holisticWellPet, which claims to market the "healthiest natural products for pets," has issued an RFP to build awareness and sales of its line of dog/cat food, supplements and treats.
Category: Food & Beverage PR
Thu., Nov. 7, 2013
Alaska Seafood Casts Net for $500K Eco-Labeling Campaign
By Kevin McCauley
 
alaskaThe Alaska Seafood Marketing Institute is looking for a communications firm to handle a $500K, first-quarter 2014 effort to build support for its own eco-labeling sustainability certification program.
Category: Food & Beverage PR
Mon., Nov. 4, 2013
Smith Bros Rolls Meatloaf Cupcakes
By Kevin McCauley
 
meatloaf cupcakeSmith Bros. Agency handled today announcement of the introduction of the meatloaf cupcakes at the 32-member Kings Restaurants chain.
Category: Food & Beverage PR
Tue., Oct. 8, 2013
Ketchum IDs Food Sector's Most Influential Consumers
By Greg Hazley
 
evangelistA small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
Category: Food & Beverage PR
Fri., Oct. 4, 2013
Ketchum Harvests Welch's After Review
By Greg Hazley
 

welchsGrape juice and jam icon Welch's has poured its PR account into Ketchum's cup after a competitive review.

Category: Food & Beverage PR
Tue., Sep. 24, 2013
Brod Helps Burger King Serve 'Satisfries'
By Greg Hazley
 
todayAlison Brod PR is guiding Burger King's rollout of Satisfries, reduced fat French fries which debut today across the country.
Category: Food & Beverage PR
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