Federal health agencies have changed their tactics in the battle over obesity. After decades of passive campaigns meant to educate Americans on the dangers of excessive fats and sugars, authorities have now ditched this strategy for more aggressive measures.
Two restaurants have opened on the site of the former Williams Club at 24 E. 39th St., which was a meeting place for many years for PR groups including the Chemical Communications Assn. and the Wednesday PR Group of PR firm owners.
The new set of guidelines for lowering cholesterol, released in November by heart organizations and which could about double the number of people taking statins, already a $30 billion market, has touched off a barrage of criticisms and resulted in increased media attention on diet and health.
A 90-minute TV special saying that wheat, carbohydrates, sugar and statins should be replaced in the diet with healthy fat from grass fed beef, free range chicken and wild caught fish is airing on more than 110 PBS Stations from early December through Dec. 11.
A small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.