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Category: Food & Beverage PRReturn to Latest News
Tue., Aug. 25, 2015
'Big Soda' Puts Pop in Outlays to Fend Off Regs
By Kevin McCauley
 
Big Soda vs. Public Health'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Category: Food & Beverage PR
Wed., Aug. 19, 2015
Edelman Wins Florida Citrus
By Greg Hazley
 
citrusEdelman has wrested the lucrative Florida Citrus PR and marketing accounts from longtime agency Golin after a review.
Category: Food & Beverage PR
Thu., Jul. 2, 2015
5W Serves Fancy Foods
By Kevin McCauley
 
5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.
Category: Food & Beverage PR
Tue., Jun. 23, 2015
Consumers Prompt General Mills to Nix Faux Colors, Flavors
By Greg Hazley
 
gmMagically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said June 22 that it will remove artificial flavors and colors from its cereals by 2017.
Category: Food & Beverage PR
Mon., Jun. 15, 2015
Hoffman Heads FoodBev PR for PadillaCRT
By Greg Hazley
 
edward hoffmanEdward Hoffman, executive VP for Porter Novelli focused on the food and beverage sectors, has moved to PadillaCRT to head its food, beverage and nutrition group as a senior VP.
Category: Food & Beverage PR
Wed., May 27, 2015
Hunter Adds London to PR Menu
By Greg Hazley
 
alex conwayNew York-based food PR specialist Hunter PR has crossed the pond with a London office, its first foray outside of the US.
Category: Food & Beverage PR
Mon., May 18, 2015
Coffee, Granola Bars Are Good for You (Maybe)
By Jack ODwyer
 

coffeeProducts that consumers usually approach with caution—coffee and granola bars—got "good ink" recently thanks no doubt to PR efforts by the industries involved.

 
Category: Food & Beverage PR
Wed., Apr. 22, 2015
Blue Bell Gets Crisis PR Help in Total Recall
By Greg Hazley
 
blue bellBlue Bell Creameries, the ice cream and frozen treats maker crippled by a deadly listeria outbreak and recall, brings in PR counsel.
Category: Food & Beverage PR
Thu., Apr. 16, 2015
FDA Challenges Kind Bars on 'Healthy' Claims
By Jack ODwyer
 

kindKind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections. 

Category: Food & Beverage PR
Wed., Apr. 15, 2015
Burson Drives PR for Spam Food Truck
By Greg Hazley
 
spamBurson-Marsteller is driving PR for Hormel Foods' Spam food truck tour, a 12-stop cross-country celebration of the iconic canned meat.
Category: Food & Beverage PR
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley
 

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Thu., Mar. 19, 2015
How Should Restaurants Approach Online Reviews?
By Mark Thabit
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineUnflattering online reviews can be a nuisance for restaurants. However, learning how to address customer comments via social media can often turn a negative into a net positive.

Category: Food & Beverage PR
Wed., Mar. 18, 2015
Is Misinformation Feeding America's Obesity Epidemic?
By Louise Pollock
 

O'Dwyer's March '15 Food & Beverage PR MagazineRecent nutrition survey data shows today’s consumers want to make positive health changes, but are bombarded with diet fads and conflicting sources of information, which ultimately leave them confused and make the adoption of lifestyle changes difficult.

Category: Food & Beverage PR
Tue., Mar. 17, 2015
Are Americans Experiencing Health Fatigue?
By Samara Mormar
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineAn annual poll that gauges the importance and influence of top food news items shows Americans may now be exhibiting less interest in nutrition-related headlines than years prior.

Category: Food & Beverage PR
Fri., Mar. 13, 2015
Bacon Speaks for Eggs
By Greg Hazley
 
baconThe American Egg Board, the Illinois-based checkoff program that promotes egg consumption, has enlisted actor Kevin Bacon for a multi-platform campaign launching today.
Category: Food & Beverage PR
Fri., Mar. 13, 2015
What the Facts Say About Millennials and Nutrition
By Rose Anna Kaczmarcik
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineA recent study of Millennials has revealed some telling details about this coveted demographic’s perspectives on health, diet, nutrition and well-being, and how an emphasis on concepts like mindfulness and authenticity affect food and beverage brands.

Category: Food & Beverage PR
Wed., Mar. 11, 2015
New Challenges from the Top of the Food Chain
By Bill Layden
 

O'Dwyer's March '15 Food & Beverage PR MagazineCall it a Dickensian paradox: food today is experiencing both the best and worst of times. Never in history have so many people been able to consume so much, while simultaneously remaining unsatisfied and, in many cases, being genuinely malnourished. 

Category: Food & Beverage PR
Wed., Mar. 4, 2015
Registered Dietitian Joins MWW
By Kevin McCauley
 
sarah lewisSarah Lewis, a registered dietitian, has joined MWW's consumer practice as manager of nutritional communications.
Category: Food & Beverage PR
Tue., Mar. 3, 2015
'Conscious Consumers' Call for Thoughtful Food PR Approach
By Greg Hazley
 
conscious consumerFood consumers concerned about source as much as price, brand and nutrition represent $200 billion, or about one-quarter, of the annual food sales market, according to a study by a joint venture of G&S Business Communications and rbb PR.
Category: Food & Beverage PR
Fri., Feb. 20, 2015
Land O'Lakes Acquires Marketing, PR Firm
By Greg Hazley
 
land o'lakesDairy cooperative Land O'Lakes has acquired Ohio-based marketing and PR firm Farmer, Lumpe + McClelland with plans to integrate its staff into the $14B company.
Category: Food & Beverage PR
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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