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Elevating Food Policy Within the Election Process

Tue, Mar. 14, 2017

By Grant Prentice

Grant PrenticeAn important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.

Category: Food & Beverage PR

Turning Digital Into the Edible

Mon, Mar. 13, 2017

By Adam Ritchie

Adam Ritchie When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.

Category: Food & Beverage PR