Next The NBA won't tolerate racism, so why does the NFL tolerate 'Redskins'? (LA Times)

Perception What your name says about how believable you are(Scientific American)

Image 5 tips to address horse racing's perception crisis (K. Freberg)

EconDev City grapples with loss of its biggest employer - Toyota(WSJ)

Crisis Here are the 55 colleges bring probed for allegedly mishandling rape cases (Atlantic Wire)

Tech Google patent filing validates that PR is SEO (C. Penn)

Healthcare Who doctors actually follow (G. Matthews)

Content 5 ways to improve your PR writing with explanatory journalism (E. Friedman)

Q&A UK PR giant Alastair Campbell (GQ)

PA Congressional scrutiny puts propaganda plan on hold (USA Today)

Social Google+'s future may be in jeopardy. What now? (A. Miller)

Social Look the part with Twitter's new profiles (C. Randall)