santa claraThe City of Santa Clara, Calif., wants agency support as it looks to build on its Silicon Valley identity and leverage the global spotlight that will come with the new Levi's Stadium, re-locating San Francisco 49ers franchise and the 2016 Super Bowl.

Intel, Applied Materials and McAfee are among the tech giants headquartered in the city.   

The city on April 25 released an RFP for communications including PR, advertising and other outreach to develop a new brand and provide ongoing counsel and services. Despite its Silicon Valley identity, the city "lacks awareness and identity outside of the immediate area as a premium location to live, work and/or start and grow a business," reads the RFP.

A team of Harvard Business School alumni has been tapped for research into the city's stakeholders to identify attributes and provide a path of move forward for marketing the city.

The 49ers will play their first season in Levi's Stadium in 2014. The city is also home to California's Great America theme park and one of the Valley's largest event centers, the Santa Clara Convention Center. 

Proposals are due May 20.

View the RFP (link).