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Wed., Sep. 28, 2016
Southard, Freeman to Merge
By Jon Gingerich
 
Southard
Freeman
Southard Communications and Freeman Public Relations plan to merge, forming a new agency that will debut at the beginning of next year.
Category: PR Firms
Wed., Sep. 28, 2016
White Walks to Krupp Kommunications
By Jon Gingerich
 
Dina WhiteDina White has been named vice president of media relations at publishing, lifestyle and entertainment agency Krupp Kommunications.
Category: Personnel Appointments
Wed., Sep. 28, 2016
DuJourís Binn Joins Jetsmarter
By Jon Gingerich
 
JetSmarterPrivate jet marketplace Jetsmarter has appointed DuJour Media publisher Jason Binn to serve as its executive director.
Category: Personnel Appointments
Wed., Sep. 28, 2016
Resound Reps GameOn
By Jon Gingerich
 
GameOnResound Marketing has been named agency of record for sports mobile app GameOn.
Category: News of Accounts
Wed., Sep. 28, 2016
PAN to Help RoOomy Visualize Sales
By Editorial Staff
 
rooomy logoPAN Communications has been selected as AOR for roOomy, an app which lets you turn 2D images into a 3D model so you can easily visualize living spaces.
Category: Technology PR
Wed., Sep. 28, 2016
Doctors Warn Children on Cellphone Use
By Jack O'Dwyer
 

American Academy of PediatricsChildren should hold cellphones away from bodies, use speaker phone or send text messages, and avoid calls in cars, elevators, trains and buses, says the American Academy of Pediatrics. (2 reader comments)

Category: Healthcare PR
Wed., Sep. 28, 2016
Bradsher Diagnoses Communications for Psychiatrists
By Editorial Staff
 
tanya bradsherVeteran military and government communicator moves to the American Psychiatric Association as chief of communications for the Arlington, Va.-based trade group. (1 reader comment)
Category: Public Affairs
Wed., Sep. 28, 2016
Biggest Hurdle Facing Trump's New Hotel in D.C.; Masters Champ's Brother Says U.S. Golfers are 'Fat, Stupid, Greedy'; Pocket-Friendly PR; Cyber-Security Central to Rep
By Editorial Staff
 
Trump Washington, D.C.Trump Biggest hurdle facing Trump's new D.C. hotel might be himself (Washingtonian)

Ryder Cup Masters champ's brother says U.S. golfers are 'fat, stupid, greedy' (Golf Mag.)

Prof. Dev. Guide to conducting pocket-friendly PR (YourStory)

Reputation Why cyber-security is central to your reputation (CIO Insight)

PR Industry Global PR services will experience a compound annual growth rate of 8% through 2020 (BusinessWire)

Economy Delation needs better PR (ForexLive)

Media Tribune Media sells three marquee properties for $430M (PR Newswire)

Brexit Britain's reputation as an agenda-setter for foreign aid is in doubt (Descrier)

Foreign Policy Is it time to drive a stake into the heart of the American credibility myth? (War on the Rocks)
Category: PR Links
Tue., Sep. 27, 2016
Gabon Gets Ogilvy Media Counsel
By Jon Gingerich
 
Gabonese RepublicOgilvy Public Relations has been hired to push earned media opportunities with the political press on behalf of the Gabonese Republic. (1 reader comment)
Category: Lobbying
Tue., Sep. 27, 2016
Next Fifteen Acquires Pinnacle
By Jon Gingerich
 
next 15Coinciding with the release of its half-year financial results, Next Fifteen announced its acquisition of London-based tech and digital media agency Pinnacle Marketing Communications.
Category: Marketing Communications
Tue., Sep. 27, 2016
Plug Laden TV Plots Planned
By Jack O'Dwyer
 

Randall Rothenberg“Native advertising is about to flood the airwaves,” says Business Insider, meaning storylines written around “products the advertisers are trying to sell.” (2 reader comments)

Category: Media News
Tue., Sep. 27, 2016
marlo Named Margaritas AOR
By Jon Gingerich
 
Margaritasmarlo marketing has been named agency of record for Margaritas Management Group Inc., owners of east coast restaurant chain Margaritas Mexican Restaurant.
Category: Food & Beverage PR
Tue., Sep. 27, 2016
Veteran Communicator Buckley Leads Subject Matter in DC
By Editorial Staff
 
john buckleyJohn Buckley, a 35-year political and corporate communicator most recently serving as managing director for The Harbour Group, has shifted to Subject Matter in Washington as the firm's first CEO.
Category: PR Firms
Tue., Sep. 27, 2016
Ralph Lauren Has Become Hillary's Image-Maker; Six Ways Lester Holt Helped Hillary; Argument Trump Should Have Made on NAFTA; Disney is Unlikely to Buy Twitter
By Editorial Staff
 
Hillary ClintonDebate Ralph Lauren has become Hillary's image-maker (The Telegraph)

Debate Six ways Lester Holt helped Hillary in last night's debate (Fox News)

Debate The argument Trump should have made on NAFTA and free trade (Fortune)

Debate 20 fact checks from the first debate (NBC)

Twitter Disney is one of several potential suitors for Twitter (Chicago Tribune)

Samsung Lessons from the Samsung PR crisis (B2C)

Military 'Credibility' argument is nonsense as a reason for military action (The American Conservative)
Category: PR Links
Mon., Sep. 26, 2016
Spectrum Opens Chicago Office
By Jon Gingerich
 
Spectrum Washington, D.C.-based healthcare and life sciences agency Spectrum has opened a new office in Chicago.
Category: PR Firms
Mon., Sep. 26, 2016
Marketers Need Digital Literacy
By Editorial Staff
 
The Language of Digital - Racepoint GlobalMarketers must understand the technical aspect of digital strategy, including coding and development, to be successful according to Racepoint Global's latest whitepaper.
Category: Technology PR

O'Dwyer's Poll:
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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