MWW, which enjoys solid experience in the bowling business, has picked up agency of record duties for Bowlmor AMF, the largest operator of alleys with 264 here and eight in Mexico.
Upscale/entertainment-oriented Bowlmor merged with more traditional lane operator AMF in 2013.
Tom Shannon, CEO of BAMF, believes independent MWW enjoys a deep understanding of consumer media, brand activation and a passion for bowling.
The Jersey-based firm MWW has been AOR for Bowling Proprietors of America and Strike Ten Entertainment for the past six years. It also is counselor to the US Bowling Congress.
On behalf of Bowlmor AMF, MWW is readying a national push to position bowling as America’s Saturday night activity.
Michael Kempner helms MWW.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
Have a comment? Send it to 
No comments have been submitted for this story yet.