bowlMWW, which enjoys solid experience in the bowling business, has picked up agency of record duties for Bowlmor AMF, the largest operator of alleys with 264 here and eight in Mexico.

Upscale/entertainment-oriented Bowlmor merged with more traditional lane operator AMF in 2013.

Tom Shannon, CEO of BAMF, believes independent MWW enjoys a deep understanding of consumer media, brand activation and a passion for bowling.

The Jersey-based firm MWW has been AOR for Bowling Proprietors of America and Strike Ten Entertainment for the past six years. It also is counselor to the US Bowling Congress.

On behalf of Bowlmor AMF, MWW is readying a national push to position bowling as America’s Saturday night activity.

Michael Kempner helms MWW.