Miami Beach will stick with Hill+Knowlton Strategies after a spring review of its tourism PR account, as the city heads into its centennial in 2015,
H+K's Miami office has worked the account since 2011.
The Miami Beach Visitor and Convention Authority released an RFQ in April for the PR business, including development of a strategic PR plan, media outreach, press trips and other endeavors. A key focus was drumming up travel in the so-called "shoulder season" from May through November, as well as planning for the city's 100th anniversary.
Steve Adkins, chair of the MBVCA board, called H+K's pitch "commanding and compelling" amid several other firms.