Inside News of PR & Marketing Communications

Last Updated: Fri., Oct. 20, 2017 @ 11:39 am

Pyramid Scheme Protection Law Pits Legal Group Against Multilevel Marketers

Fri., Oct. 20, 2017

By Jon Gingerich

DSALegalShield has tapped law firm Kelley Drye & Warren in response to a series of bills making their way through Capitol Hill that would weaken consumer protections against pyramid schemes and similarly deceptive direct sales initiatives often billed as “multilevel marketing” programs.

Wyoming Wants Travel PR

Fri., Oct. 20, 2017

By Kevin McCauley

Wyoming Office of TourismThe Wyoming Office of Tourism is looking for a PR firm for its $250K budget to promote the state as a vacation market to U.S. and international audiences.

Pharma Needs to Fearlessly Innovate in Social Media

Fri., Oct. 20, 2017

By Peter Vigliarolo

Peter VigliaroloThe pharmaceutical industry has been slow to adopt social media campaigns into their media mix, but it’s time for this sector to finally recognize the innovative opportunities these platforms provide for educating and empowering patients in new ways.

Publicis Posts 2.2% Dip in Q3 Revenues

Thu., Oct. 19, 2017

By Kevin McCauley

Arthur SadounPublicis Groupe reports 2.2 percent revenue dip as CEO Arthur Sadoun works on shifting model from "communications business to transformation partner." (1 reader comment)

The Media Maestros Who Brought Down Weinstein

Thu., Oct. 19, 2017

By Eric Starkman

Eric StarkmanThere’s more to the story surrounding the media's impressive takedown of Harvey Weinstein than what’s being publicly reported. (1 reader comment)

Key Elements of Engaging Healthcare Employees

Thu., Oct. 19, 2017

By Cynthia Isaac

Cynthia IsaacCurrent labor trends provide some keen insight into why healthcare employees aren’t engaged, and what internal communications and HR leaders can do to recruit, retain and engage top talent.

Questions for Ray Kotcher, PRSA Board 'Counsel'

Thu., Oct. 19, 2017

By Jack O'Dwyer

Ray KotcherWe have questions for Ketchum’s Ray Kotcher, permanent “senior counsel” to PRSA’s board and another indication of Omnicom/Ketchum’s influence on the Society.

Media Moves

Thu., Oct. 19, 2017

By Steve Barnes

RodaleHearst scoops up Rodale’s magazines….Verizon pressured to release streaming service…VidAngel files for Chapter 11. 

Omnicom Q3 Revenues Slip 1.9%

Wed., Oct. 18, 2017

By Kevin McCauley

John WrenOmnicom posted a 1.9 percent drop in Q3 revenues to $3.7B largely due to a lack of M&A activity and sale of underperforming assets, according to chief John Wren.

Team Trump Must Be 'Fake News'

Wed., Oct. 18, 2017

By Kevin McCauley

Politico/Morning Consult pollIt's surprising that only 46 percent of voters believe the media make up stories about Donald Trump. The off-the-wall actions/policies of Team Trump must be 'fake news.' Right? (3 reader comments)

Events Could Drive Future Growth for Magazine Brands

Wed., Oct. 18, 2017

By Jon Gingerich

MagazinesA growing number of professionals working at magazines now believe publisher-branded events will serve as a top source of revenue within the next year, according to a survey conducted by magazine-media industry news site Folio.

ICR Sings ‘Goodbye Ruby Tuesday’

Wed., Oct. 18, 2017

By Kevin McCauley

Ruby Tuesday logoICR Inc. is handling Ruby Tuesday as the sit-down casual dining format restaurant chain says farewell to the stock market.

KeepTheCare Battles Trump's Attempt to Weaken the ACA

Wed., Oct. 18, 2017

By Jane Landers

KeepTheCareMSLGROUP and HealthyWomen's KeepTheCare campaign held a social summit Oct. 16 in NYC to support women's preventive health care on the heels of an executive order from President Trump intended to weaken the Affordable Care Act's health coverage protections.

Promoting Wellness Authentically to Millennials

Wed., Oct. 18, 2017

By Lindsey Carnett

Lindsey Carnett Best practices beauty brands can adopt to engage the Millennial market and connect with this prized demographic regarding the ingredients in their products.

Viral Content Battles News for Social Engagement

Wed., Oct. 18, 2017

By Jon Gingerich

NewsWhipViral, non-news content online could be edging out hard news items for producing stories that yield the most interactions on Facebook, according to recent findings by NewsWhip.

Media Moves

Wed., Oct. 18, 2017

By Steve Barnes

Sumner RedstoneLegal fight over fortune of 94-year-old Summer Redstone gets kicked up notch…Politico launches Politico Money podcast…Washington Examiner snags Barron-Lopez from HuffPo to cover Dems.

Accounts in Transit

Wed., Oct. 18, 2017

By Steve Barnes

ZapwaterZapwater lands Levy Restaurants for Spiaggia development in Chicago….Lewis wins US duties for UJET…Buffalo.Agency adds Chef’s Cut Real Jerky Co to create golf-tied campaign.

WPP Boss Sorrell Demands ADK Come Clean

Tue., Oct. 17, 2017

By Kevin McCauley

ADKWPP chief Martin Sorrell wants 24.7 percent-owned Asatsu-DK to disclose the number of potential financial partners approached and the extent of those discussions as he steps up opposition to Bain Capital's $1.3B tender offer for the Japanese ad agency.