ken shumanConsumer finance website NerdWallet has slipped Ken Shuman in the PR fold as VP of communications for the San Francisco-based company, which is eying a bigger profile in the online money advice space. 

Shuman led corporate comms. for real estate site Trulia for the past six years as the company grew from seed funding to a 2012 IPO and 50M users per month.

"We’re confident that Ken will help turn NerdWallet into a household name," said CEO Tim Chen.

Shuman was previously a VP at Horn Group and did stints at Bite, Text 100 and Access Communications.

Nerdwallet, founded in 2009 by two Wall Street alums, aims to educate consumers about various financial products and services like credit cards, mortgage and banks. The company said it is profitable and expects to double its headcount this year to around 150. It has not taken outside funding.

Jessica Ayala is PR manager.