Alex Thompson, a more than 10-year veteran of Edelman, has moved to REI, $2B retailer of camping, clothes and recreational gear.

He worked at Edelman's New York, London, Hong Kong and Singapore offices advising clients in the sports, energy, media, technology, transportation and financial services categories. He held the executive VP-corporate/PA post.

At $2B REI, which is known for its liberal 100 percent guaranteed return policy, Thompson will interface with the co-op's board and handle reputation management, community relations, charity, and government/media relations.

He takes the VP-communications and PA job.

REI has 135 outlets throughout the US, where anyone can shop but members pay a one-time $20 fee to share its profits.