Washington's FitzGibbon Media has terminated its subcontract with Brooklyn's McSquared PR, which organized an anti-Chevron campaign bankrolled by Ecuador as part of its long-running legal squabble over pollution in the Amazon.
FitzGibbon "assisted MCSquared in PR, digital advertising and creative placement to inform the US public of Chevron's avoidance in taking responsibility for the damage to Ecuadorian Amazon communities," according to federal documents filed Aug. 7.
The firm received nearly $200K, which included a $125K Houston Chronicle media buy, in January and February from MCSquared.
The ad, which Jan. 19, the day of the city's marathon read: "Chevron Houston Marathoners run for the finish line. Chevron runs from justice" and plugged the www.thedirtyhand.com website.
FitzGibbon, which also promoted a visit to the affected Rainforest region by actress/activist Mia Farrow, officially cut ties with MCSquared on Jan. 19.
The US District Court for the Southern District of New York ruled March 4 that the $9.5B judgment against Chevron in Ecuador was unenforceable because it was a product of fraud and racketeering activity.
In May, Chevron reached a deal with Patton Boggs over its role in the suit, resulting in PB withdrawing from Ecuador litigation, issuing a letter of regret and paying $15M to the San Ramon-based energy giant.
Texaco, which Chevron acquired in 2001, created the mess in Ecuador from the `60s to early `90s.