Digital The new rules of digital culture (T. Hunt)

Demos Tips for communicating with Millennials (R. Pritchard)

Lists Top PR agencies for start-ups: 2014 edition (Agency Post)

Content Fanta attempts to reach teens with Vine-based comedy series (Lost Remote)

Brands 'I Will' v 'Just Do It: The Under Armour success story (D. Aaker)

Measurement Six measurement practices PR pros can borrow from marketers (FutureBuzz)

Stunts 'Ice Bucket' latest in a lively line of stunts (D. Bedell)

Viral 3 tactical elements that made the 'Ice Bucket Challenge' a viral success (S. Skerik)

EconDev Why Massachusetts' plans for economic dev could (and should) blaze a trail for other states (Inc)