Sard Verbinnen is delivering media relations work to fruit basket delivery service Harry & David Holdings as it's purchased by Jim McCann's 1-800-Flowers.com for $143M cash.
If consummated, the deal would create a $1B gifting colossus with $1B in annual revenues.
Harry & David is noted for its signature royal Riviera pears, fruit-of-the-month club, Tower of Treats, Moose Munch and caramel/chocolate popcorn snacks.
Current management under CEO Craig Johnson will join McCann's team. The Medford, OR-based fruit courier also runs 47 retail outlets throughout the US.
Harry & David went belly-up in 2011 due to heavy debt and lousy economic conditions.
SV's Stephanie Pillersdorf, Meghan Gavigan and Devin Broda handle Harry & David, while Yanique Woodall and Joe Pititto are their counterparts at 1-800-Flowers' headquarters in Carle Place, NY.
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