solarSunEdison, a top solar technology company, has named Britain's Grayling as its agency of record.

The Los Angeles and DC offices of Pete Pedersen's firm will handle traditional/social media activity, thought leadership programs and digital marketing for the Missouri-based client.

SunEdison's Gordon Handelsman, who has the senior director/brand and corporate communications job, said Grayling "won the business because they know our business."

Peter Harris heads Grayling USA.

SunEdison posted a $41.2m loss on $642M second-quarter revenues , a period CEO Ahmad Chatila called "transformational."

Huntsworth owns Grayling.