SunEdison, a top solar technology company, has named Britain's Grayling as its agency of record.
The Los Angeles and DC offices of Pete Pedersen's firm will handle traditional/social media activity, thought leadership programs and digital marketing for the Missouri-based client.
SunEdison's Gordon Handelsman, who has the senior director/brand and corporate communications job, said Grayling "won the business because they know our business."
Peter Harris heads Grayling USA.
SunEdison posted a $41.2m loss on $642M second-quarter revenues , a period CEO Ahmad Chatila called "transformational."
Huntsworth owns Grayling.
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