Healthcare giant Cigna today launched a new branding campaign designed to reinforce the Connecticut-based insurer's commitment to serve as advocate 24/7/365 for the health and security needs of its 85M global customer base.
McCann Erickson developed the ad push that carries the "Together All the Way" tagline and highlights the personal stories of individual Cigna customers.
The campaign has 60- and 30-second ad spots to air on national cable and print/digital/broadcast spots slated for Atlanta, Dallas and Miami. The 60-second ad is at https://www.youtube.com/watch?v=292EQepVSkc.
Ads kick off in China and India in October and November, respectively.
A micro site invites consumers to learn about forming a partnership with Cigna and explores specific services/benefits.
Stephen Cassel is Cigna's brand leader. Edelman handles the company's PR.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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