Mark Malinowski, founder of Ketchum's entertainment marketing group, has joined PAN Communications to expand its consumer practice.
The more than 25-year veteran has worked in New York, Boston and Los Angeles and did a stint at Cone Communications as senior VP.
He counseled Ben & Jerry's, IKEA, Levi Strauss, Puma, Estee Lauder, General Mills, Green Mountain Coffee and Callaway Golf.
As VP/group director of PAN's consumer offering, Malinowski with work closely with PAN founder/president Philip Nardone, who said the new hire "allows us to truly compete for national consumer business."
Travelers, Tiffany & Co. and Hood are handled by PAN's consumer team.
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