finsburyRLM Finsbury has rebranded as Finsbury, three years following its merger with Robinson Lerer Montgomery.

The firm says the revised moniker reflects its transformation into a global strategic communications firm.

The WPP unit has recently expanded into Moscow, Beijing and San Francisco. CEO Michael Gross oversees practices in corporate reputation, financial, transaction communications, public affairs and crisis management.

Finsbury clients include Walgreens, Verizon, Toyota and AstraZeneca.