Procter & Gamble has pulled its league-wide Breast Cancer Awareness Month initiative with the National Football League due to its domestic abuse crisis.
CBS Sports reports the campaign with the 32 teams was supposed to feature a player from each to be "ambassadors" for breast cancer awareness in a sponsorship with Crest toothpaste.
The players were to wear pink mouthguards and actively promote on social media the importance of screening and other breast health measures.
CBS reports the P&G has notified the players about its withdrawing from the effort and reassured them that planned charitable donations to breast cancer groups will still be made.
Taylor has worked with P&G on the PR front of its NFL sponsorship.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
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