The University of North Carolina-Chapel Hill's PR has racked up a $782K tab with Edelman, reports the News & Observer.
Edelman was hired by the scandal-plagued school in May amid a revamp of its communications operation.
The school on Oct. 22 released an outside report detailing a "shadow curriculum" for athletes over a period of nearly 20 years, including no-show classes and independent studies. The investigation went further than previous university admissions, which focused on a single professor.
FleishmanHillard previously worked the crisis beat at UNC from 2012-13.
UNC said the PR billings are not coming from taxpayer funds.
Edelman has worked high-profile college crisis assignments including Penn State and Duke University.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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