Garrity Group PR is part of a team to notch the $6.1M marketing outreach program for BeWellNM, New Mexico's Heath Insurance Exchange.
Milwaukee's BVK and Cooney Watson & Assn. handled the last year's debut enrollment of the Obamacare insurance program. The second enrollment begins Nov. 15 and runs through Feb. 15.
Garrity, which will receive input from Burson-Marsteller's US healthcare practice and Poston & Assocs., will focus on strategy, program management, media relations, social media, PA, and events, while partners K2MD Health will do branding, promotional materials, and paid media; BlueSpire Marketing will concentrate on branding/insights, and Research + Polling will benchmark ad effectivness.
Eighteen firms—BVK was not among them—bid for the business.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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