SKDKnickerbocker is repping Alan Gross, the jailed American contractor released by Cuba following the move to normalize diplomatic ties between it and the US.
Cuba's leader Raul Castro freed the 65-year-old, who is in failing health, as a "humanitarian gesture".
As a contractor for the US Agency for International Development, Gross served four years in prison for bringing telecommunications equipment (satellite phones) into the communist country without a permit.
Jill Zuckman, managing director of the Washington office of the PA shop, advocated on Gross' behalf before the big news of this week.
Before SKDKnick, she was spokesperson for Transportation Secretary Ray LaHood and correspondent for the Boston Globe and Chicago Tribune.
She intends to continue working with Gross until he readjusts to life in the US.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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