PR A gift to all the PR people who were blown off in 2014 (J. Crudele)

2014 Top marketing moments of 2014 (J. Joseph)

Campaigns Fisher-Price campaign celebrates New Year's babies(Ad Age)

Writing 10 tips to becoming a better editor and writer (T. Gable)

Case Studies 4 secrets to creating an engaging case study (N. Samahito)

Autos The traditional auto show is over (BI)

Tactics How to find the most fascinating people on LinkedIn (B. Walters-Bearden)

Food/Bev Coca-Cola's Fairlife milk - cash cow or udder branding disaster? (M. Kucharski)

Workplace How and why we lie at work (HBR)

Viral Family wants apology from United for treatment of special needs daughter (Consumerist)