M&C Saatchi Sport & Entertainment has won a competitive pitch for Italian fitness gym and equipment brand Technogym's US PR account.
The 30-year-old garage-started company, which says its equipment is in more than 65,000 health centers and 100K private homes, supplied equipment for the last five Olympic Games. The company previously worked with New York-based Brandstyle Communications in the US.
M&C Saatchi is charged with overseeing US PR strategy, focused on the health/fitness, luxury, sports and business trade media.
"Technogym is known for its quality and craftsmanship, and the people behind the brand are tenacious about inspiring people everywhere to live healthier, fitter and happier lives," said M&C senior VP Sandra Carreon-John.
Technogym, based in Fairfield, N.J., in the US, also has 14 branches across the world.
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