PMK-BNC guided PR for the star-studded launch of the The Player's Tribune, the digital publication of first-person stories by professional athletes orchestrated by retired Yankee Derek Jeter.
The Tribune, which has been online for months, held an official kickoff Feb. 14 in New York with a roundtable and event, red carpet and performance by Common.
Bravo TV host Andy Cohen moderated a discussion with Jeter, Mets ace Matt Harvey and Pirates outfield Andrew McCutchen, NFL quarterback Russell Wilson, NBA players Blake Griffin and Jason Collins, and golfer Stacey Lewis.
 The Player's Tribune launch |
Jeter says the publication will feature the voices of athletes to bring fans closer to the game, a proposition that's difficult in their day-to-day interactions with sports beat reporters. The shortstop was notorious among New York media for his bland post-game quotes and ability to stay under the radar in a hyper-charged media environment. "I do think fans deserve more than 'no comments' or 'I don't knows,'" he said in October. "Those simple answers have always stemmed from a genuine concern that any statement, any opinion or detail, might be distorted."
The Tribune has aligned with AOL to produce content featured on both platforms. SiriusXM and The Tribune will feature a weekly radio show starting today.
Gary Hoenig, an ESPN Publishing, Newsday and Washington Star alum, is editorial director. Porsche is the publication's first advertiser.
PMK-BNC is a strategic marketing and communications firm of Interpublic that specializes in popular culture and entertainment. Vice president Cliff Carson in New York handles The Player's Tribune.
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