Dairy cooperative Land O'Lakes has acquired Ohio-based marketing and PR firm Farmer, Lumpe + McClelland with plans to integrate its staff into the $14B company.
FLM specializes in PR, media relations, digital, PA and branding work in the agriculture sector for clients like the Illinois Soybean Assn., Farmer Mac and Winfield.
The firm, founded in 2006 with offices in Columbus, Minneapolis, Indianapolis, Washington and Chicago, will shutter and its personnel will then operate as a wholly owned subsidiary of Land O'Lakes after the deal closes in the second quarter.
"This partnership with FLM will provide valuable resources within our federated co-op system to drive the growth of our member-owners," said Land O'Lakes CEO and president Chris Policinski.
Land O'Lakes had $14.2B in sales in 2013 and includes brands like Land O'Lakes Dairy Foods, Purina Animal Nutrition and WinField.
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