Humana, the $39B health insurance giant with 13M customers, has moved its PR account to Golin, after a review.

Tom Noland, senior VP of corporate communications at Humana, said the company is transitioning its relationship with consumers from a transactional bond to more of a health-based partnership.

Edelman previously handled the insurer.

Golin’s Chicago base will lead the account covering media relations, social media, sponsorships, executive positioning, philanthropy and line-of-business support.