Hill+Knowlton Strategies and O'Neill and Assocs. are working to restore the battered image of Washington's Metrorail subway system.
The Washington Post reported March 9 that a smoke incident of Jan 12, which left one person dead, has tattered the image of the operation.
The victim's family has filed a $50M suit against Metro, which also has been struggling to find a new CEO.
The National Transportation Safety Board said a preliminary investigation blamed faulty tunnel fans for the smoke tragedy. Two days of public hearings are slated for June.
A Metro staffer said the crisis communications expertise of H+K and O'Neill will help forge a reputation management communication.
O'Neill, which was founded by the son of former Speaker of the House Tip O'Neill is the home of Peter Goelz, former managing director of the NTSB.
H+K has been doing being media relations for the railroad.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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