The American Egg Board, the Illinois-based checkoff program that promotes egg consumption, has enlisted actor Kevin Bacon for a multi-platform campaign launching today.
Bacon will tout eggs across online video, print, digital and social media over the next year under a push supported by Grey New York, Starcom and Edelman (PR and social media).
The puns just keep on rolling for the Egg Board and its new spokesman. "Clearly, eggs are on a roll," said Egg Board senior VP of marketing Kevin Burkum. "We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon."
Edelman has worked with the Egg Board since 2008.
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