Corporate Starbucks 'Race Together' campaign and the upside of CEO activism (HBR)

Corporate Comcast gets social to shake bad customer-service reputation (AP)

Content Could your brand use a content hub? (L. Menchaca)

Food China wants to overcome its poor food safety reputation(SCMP)

Sports How brand sponsors maximize march madness (L. Llewellyn)

Int'l Uganda paid US PR firm to 'clean up image' after anti-gay bill(Guardian)