Politics This woman's job is to recast Hillary Clinton's image (NY Times)

Reaction
Rolling Stone's 'Festering PR Problem' (P. Himler)

Social
Should marketers care about social media fan counts? (J. Bell)

Infographic
Measuring online PR effectiveness (GWU)

Corporate
McDonald's serves up reputation with fries (C. Komisarjevsky)

Tech
The key to storytelling for startups: Avoid the 'H' word (L. Hoffman)

PR 101
Drowning in pitches: A private look at one blogger's inbox (R. Moore)

Careers
What I do as a TV news assignment editor (Lifehacker)