Inventure Foods, the frozen foods processor and marketer that has recalled two product lines after listeria was found at a Georgia facility, is leaning on PR and IR counsel through the crisis.

Lambert, Edwards & Associates is tackling media relations for the publicly traded company, which ICR works financial communications.

Phoenix-based Inventure recalled varieties of its Fresh Frozen line of frozen vegetables, as well as its Jamba "At Home" smoothie kits. The company said listeria was found in its Jefferson, Ga., facility, although no known illnesses linked to its products are known.

A listeria outbreak in Blue Bell ice cream products has been linked to three deaths.

Inventure licenses well-known brand names like Nathan's Famous, TGI Friday's and Seattle's Best Coffee.