Bayer has secured the top slot among pharmaceutical sector corporate reputations for the fourth straight year, according to the Reputation Institute's annual ranking, but the sector as a whole lags behind other industries.
Notably, in the Institute's ranking of top corporations across all sectors released last month, Bayer came in at No. 80.
Roche, Abbott and Lilly round out the top tier of the measurement of the top 12 global pharma companies in 15 markets. But those companies landed at 85, 89 and 92 among all sectors.
The Institute (full report - PDF) sees reputation formed by seven factors: performance, leadership, citizenship, governance, workplace, innovation and products/services. But it reports that from 48% to 58% of the public is unsure about what pharmaceutical companies are doing in those areas.
Globally, the pharma sector scored its highest reputation points in the US, Russia and Australia, while its lowest marks came out of Asia in South Korea, China (60, 4), Japan, and India.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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