laurie haysLaurie Hays, who was senior executive editor at Bloomberg News, has joined Brunswick in New York.

Her role is to advise top corporate executives and deepen the corporate/crisis PR shop's ties with business leaders.

At Bloomberg, she managed more than 1,100 reporters and editors. Before joining Bloomberg in 2008, Hays was at the Wall Street Journal as national news editor, deputy management editor for investigative projects and technology editor.

Steve Lippin, Brunswick's US senior leader and former WSJ colleague of Hays, called her "one of the most talented, well respected journalists in the business media."

Hays, who has 30 years of experiences in financial journalism, said she has worked with Brunswick a number of times and admires its ability to help clients "strategize and manage through tough situations and transformative deals."